LUP Statistics
Record
- Title
- Exploring brand architectures – a Volkswagen Group case
- Type
- Student Paper
- Publ. year
- 2015
- Author/s
- Engeln, Fabian; Privitello, Alfredo; Sjöstrand, Hanna
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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