LUP Statistics

Record

Title

Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar

Type

Student Paper

Publ. year

2016

Author/s

Su, Allan; Young, Chris; Zierke, Sebastian

Department/s

Department of Business Administration

In LUP since

2019-02-14

Total	This Year	This Month
1775	431	21

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India	163 (9%)
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