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Record
Title
The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values
Type
Student Paper
Publ. year
2016
Author/s
Ford, Emma; Jakobsson, Frida; Bauer, Lisa Marie
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
739 107 10
Downloads per country

United States of America 136 (18%)
United Kingdom of Great Britain and Northern Ireland 78 (11%)
Germany 49 (7%)
Sweden 32 (4%)
China 30 (4%)
Ireland 27 (4%)
Viet Nam 27 (4%)
India 25 (3%)
Italy 18 (2%)
Netherlands (Kingdom of the) 17 (2%)
Philippines 15 (2%)
Indonesia 13 (2%)
Australia 13 (2%)
Turkiye 12 (2%)
France 11 (1%)
Singapore 11 (1%)
Lithuania 10 (1%)
Switzerland 9 (1%)
Pakistan 9 (1%)
Canada 9 (1%)
Austria 9 (1%)
Israel 8 (1%)
Taiwan (China) 8 (1%)
Hong Kong (China) 8 (1%)
Peru 8 (1%)
Poland 8 (1%)
Malaysia 8 (1%)
Russian Federation 7 (1%)
Denmark 7 (1%)
Portugal 7 (1%)
Finland 7 (1%)
Belgium 6 (1%)
Iran 6 (1%)
South Africa 6 (1%)
Egypt 5 (1%)
Kenya 5 (1%)
New Zealand 5 (1%)
South Korea 5 (1%)
Czechia 4 (1%)
Albania 4 (1%)
Thailand 4 (1%)
Brazil 4 (1%)
Romania 3 (0%)
Saudi Arabia 3 (0%)
Unknown 3 (0%)
Japan 3 (0%)
Nigeria 3 (0%)
Ukraine 2 (0%)
Cameroon 2 (0%)
Nepal 2 (0%)
Iraq 2 (0%)
United Arab Emirates 2 (0%)
Colombia 2 (0%)
Sri Lanka 2 (0%)
Morocco 2 (0%)
Mexico 1 (0%)
Greece 1 (0%)
Norway 1 (0%)
Cambodia 1 (0%)
Rwanda 1 (0%)
Liechtenstein 1 (0%)
Zimbabwe 1 (0%)
Spain 1 (0%)
Trinidad and Tobago 1 (0%)
San Marino 1 (0%)
Hungary 1 (0%)
Bangladesh 1 (0%)
Tunisia 1 (0%)
Ghana 1 (0%)
Zambia 1 (0%)
Myanmar 1 (0%)
Algeria 1 (0%)
Honduras 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Aug 24 08:29:40 2025