LUP Statistics
Record
- Title
- Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case
- Type
- Student Paper
- Publ. year
- 2016
- Author/s
- Rincon, Miranda; Rosengarten, Kim Kassandra; Ziegler, Jan
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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