LUP Statistics

Record

Title

Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

Type

Student Paper

Publ. year

2016

Author/s

Gulamali, Amber; Kaven, Lisa-Marie; Schuster, Anna

Department/s

Department of Business Administration

In LUP since

2019-02-14

Total	This Year	This Month
972	65	0

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India	127 (13%)
United Kingdom of Great Britain and Northern Ireland	125 (13%)
Germany	120 (12%)
United States of America	88 (9%)
France	79 (8%)
Thailand	28 (3%)
Netherlands (Kingdom of the)	27 (3%)
Canada	22 (2%)
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Turkiye	15 (2%)
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Pakistan	11 (1%)
Australia	11 (1%)
China	10 (1%)
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