LUP Statistics
Record
- Title
- And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Kubiak, Monika; Zetterberg, Elvira; Höjgård, Rebecka
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
Downloads
| Total | This Year | This Month |
| 155 | 8 | 0 |
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30 (19%) |
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23 (15%) |
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17 (11%) |
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