LUP Statistics
Record
- Title
- How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Schnee, Stefanie; Jones, Oliver; Frevel, Fiona
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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