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Record
Title
How is storytelling used to strengthen a brand?
Type
Student Paper
Publ. year
2017
Author/s
Paquette, Audrey-Ann B.; Yang, Beiyao; Long, Yue
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
10356 181 48
Downloads per country

United States of America 1322 (13%)
United Kingdom of Great Britain and Northern Ireland 1006 (10%)
India 763 (8%)
Viet Nam 429 (4%)
Germany 371 (4%)
Indonesia 365 (4%)
France 349 (3%)
Italy 339 (3%)
Sweden 335 (3%)
Netherlands (Kingdom of the) 274 (3%)
Australia 250 (2%)
South Africa 173 (2%)
Morocco 171 (2%)
Philippines 168 (2%)
Romania 168 (2%)
Ireland 164 (2%)
Malaysia 161 (2%)
Nigeria 152 (2%)
China 146 (1%)
Poland 134 (1%)
Turkiye 124 (1%)
Singapore 123 (1%)
Egypt 117 (1%)
Portugal 112 (1%)
Austria 103 (1%)
Spain 95 (1%)
Kenya 95 (1%)
Canada 89 (1%)
Belgium 83 (1%)
Thailand 80 (1%)
Unknown 79 (1%)
United Arab Emirates 77 (1%)
Brazil 76 (1%)
Denmark 74 (1%)
Finland 69 (1%)
Hong Kong (China) 68 (1%)
Hungary 56 (1%)
Pakistan 54 (1%)
New Zealand 52 (1%)
Russian Federation 52 (1%)
South Korea 52 (1%)
Iran 52 (1%)
Greece 51 (1%)
Lithuania 48 (0%)
Zimbabwe 45 (0%)
Taiwan (China) 44 (0%)
Japan 43 (0%)
Serbia 41 (0%)
Peru 41 (0%)
Switzerland 38 (0%)
Croatia 36 (0%)
Sri Lanka 31 (0%)
Mexico 30 (0%)
Ghana 27 (0%)
Bulgaria 26 (0%)
Saudi Arabia 26 (0%)
Colombia 24 (0%)
Tunisia 24 (0%)
Israel 24 (0%)
Slovakia 22 (0%)
Czechia 21 (0%)
Ukraine 21 (0%)
Argentina 18 (0%)
Iraq 18 (0%)
Algeria 17 (0%)
Mauritius 17 (0%)
Bangladesh 15 (0%)
Uganda 15 (0%)
Ecuador 14 (0%)
Tanzania, the United Republic of 13 (0%)
Norway 13 (0%)
Nepal 12 (0%)
Latvia 12 (0%)
Zambia 11 (0%)
Oman 11 (0%)
Macao 9 (0%)
Trinidad and Tobago 9 (0%)
Lebanon 8 (0%)
Jordan 7 (0%)
Slovenia 7 (0%)
Kuwait 7 (0%)
Bosnia and Herzegovina 7 (0%)
Estonia 7 (0%)
Venezuela 6 (0%)
Myanmar 6 (0%)
Kazakhstan 6 (0%)
Lesotho 6 (0%)
Botswana 6 (0%)
Maldives 6 (0%)
Cameroon 6 (0%)
Bahrain 6 (0%)
Malawi 5 (0%)
Azerbaijan 5 (0%)
Chile 5 (0%)
Palestinian Territory 5 (0%)
Mongolia 5 (0%)
Cyprus 4 (0%)
Albania 4 (0%)
Moldova, The Republic of 4 (0%)
Puerto Rico 4 (0%)
Cote d'Ivoire 4 (0%)
Senegal 4 (0%)
Belarus 3 (0%)
Ethiopia 3 (0%)
Sierra Leone 3 (0%)
Qatar 3 (0%)
Costa Rica 3 (0%)
Iceland 3 (0%)
Madagascar 3 (0%)
Armenia 3 (0%)
San Marino 2 (0%)
Grenada 2 (0%)
Uzbekistan 2 (0%)
Kyrgyzstan 2 (0%)
Bhutan 2 (0%)
Curacao 2 (0%)
Gabon 1 (0%)
Bahamas 1 (0%)
Congo 1 (0%)
Brunei Darussalam 1 (0%)
Malta 1 (0%)
Cambodia 1 (0%)
Gambia 1 (0%)
Cabo Verde 1 (0%)
Afghanistan 1 (0%)
Gibraltar 1 (0%)
Angola 1 (0%)
Togo 1 (0%)
Haiti 1 (0%)
Seychelles 1 (0%)
Eritrea 1 (0%)
Syrian Arab Republic 1 (0%)
Montserrat 1 (0%)
Somalia 1 (0%)
Saint Vincent and the Grenadines 1 (0%)
Guyana 1 (0%)
Aruba 1 (0%)
Luxembourg 1 (0%)
Macedonia 1 (0%)
Benin 1 (0%)
El Salvador 1 (0%)
Honduras 1 (0%)
Barbados 1 (0%)
Jamaica 1 (0%)
Georgia 1 (0%)
Dominican Republic 1 (0%)
Suriname 1 (0%)
Rwanda 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Feb 14 08:51:39 2026