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Record
Title
How is storytelling used to strengthen a brand?
Type
Student Paper
Publ. year
2017
Author/s
Paquette, Audrey-Ann B.; Yang, Beiyao; Long, Yue
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
10150 3378 61
Downloads per country

United States of America 1243 (13%)
United Kingdom of Great Britain and Northern Ireland 993 (10%)
India 760 (8%)
Viet Nam 416 (4%)
Germany 365 (4%)
Indonesia 359 (4%)
France 346 (3%)
Sweden 331 (3%)
Italy 330 (3%)
Netherlands (Kingdom of the) 273 (3%)
Australia 249 (3%)
South Africa 172 (2%)
Morocco 171 (2%)
Philippines 168 (2%)
Romania 165 (2%)
Ireland 161 (2%)
Malaysia 155 (2%)
Nigeria 152 (2%)
China 144 (1%)
Poland 124 (1%)
Singapore 123 (1%)
Turkiye 121 (1%)
Egypt 117 (1%)
Portugal 112 (1%)
Austria 99 (1%)
Kenya 94 (1%)
Spain 92 (1%)
Canada 89 (1%)
Belgium 83 (1%)
Thailand 80 (1%)
Unknown 78 (1%)
United Arab Emirates 77 (1%)
Brazil 76 (1%)
Denmark 72 (1%)
Finland 69 (1%)
Hong Kong (China) 66 (1%)
Hungary 56 (1%)
Pakistan 54 (1%)
New Zealand 52 (1%)
South Korea 51 (1%)
Russian Federation 51 (1%)
Greece 51 (1%)
Iran 49 (0%)
Lithuania 45 (0%)
Zimbabwe 45 (0%)
Serbia 41 (0%)
Peru 41 (0%)
Japan 40 (0%)
Taiwan (China) 40 (0%)
Switzerland 37 (0%)
Croatia 36 (0%)
Sri Lanka 31 (0%)
Mexico 29 (0%)
Bulgaria 26 (0%)
Ghana 25 (0%)
Saudi Arabia 24 (0%)
Tunisia 24 (0%)
Colombia 24 (0%)
Israel 24 (0%)
Slovakia 22 (0%)
Czechia 21 (0%)
Ukraine 20 (0%)
Argentina 18 (0%)
Iraq 18 (0%)
Mauritius 17 (0%)
Algeria 17 (0%)
Bangladesh 15 (0%)
Uganda 15 (0%)
Ecuador 14 (0%)
Tanzania, the United Republic of 13 (0%)
Norway 13 (0%)
Nepal 12 (0%)
Latvia 11 (0%)
Zambia 11 (0%)
Oman 11 (0%)
Macao 9 (0%)
Trinidad and Tobago 9 (0%)
Kuwait 7 (0%)
Estonia 7 (0%)
Bosnia and Herzegovina 7 (0%)
Slovenia 7 (0%)
Lebanon 7 (0%)
Jordan 7 (0%)
Kazakhstan 6 (0%)
Myanmar 6 (0%)
Bahrain 6 (0%)
Maldives 6 (0%)
Cameroon 6 (0%)
Botswana 6 (0%)
Lesotho 6 (0%)
Azerbaijan 5 (0%)
Mongolia 5 (0%)
Palestinian Territory 5 (0%)
Venezuela 5 (0%)
Malawi 5 (0%)
Chile 5 (0%)
Puerto Rico 4 (0%)
Cyprus 4 (0%)
Senegal 4 (0%)
Albania 4 (0%)
Moldova, The Republic of 4 (0%)
Cote d'Ivoire 4 (0%)
Costa Rica 3 (0%)
Ethiopia 3 (0%)
Qatar 3 (0%)
Iceland 3 (0%)
Sierra Leone 3 (0%)
Belarus 3 (0%)
Madagascar 3 (0%)
Armenia 3 (0%)
San Marino 2 (0%)
Kyrgyzstan 2 (0%)
Grenada 2 (0%)
Bhutan 2 (0%)
Curacao 2 (0%)
Uzbekistan 2 (0%)
Aruba 1 (0%)
Barbados 1 (0%)
Cabo Verde 1 (0%)
Bahamas 1 (0%)
Somalia 1 (0%)
Suriname 1 (0%)
Honduras 1 (0%)
Afghanistan 1 (0%)
Syrian Arab Republic 1 (0%)
Macedonia 1 (0%)
Dominican Republic 1 (0%)
El Salvador 1 (0%)
Gibraltar 1 (0%)
Cambodia 1 (0%)
Eritrea 1 (0%)
Montserrat 1 (0%)
Guyana 1 (0%)
Seychelles 1 (0%)
Togo 1 (0%)
Luxembourg 1 (0%)
Haiti 1 (0%)
Rwanda 1 (0%)
Congo 1 (0%)
Saint Vincent and the Grenadines 1 (0%)
Gambia 1 (0%)
Gabon 1 (0%)
Jamaica 1 (0%)
Benin 1 (0%)
Brunei Darussalam 1 (0%)
Angola 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Dec 14 08:24:36 2025