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Record
Title
How is storytelling used to strengthen a brand?
Type
Student Paper
Publ. year
2017
Author/s
Paquette, Audrey-Ann B.; Yang, Beiyao; Long, Yue
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
10219 44 44
Downloads per country

United States of America 1265 (13%)
United Kingdom of Great Britain and Northern Ireland 999 (10%)
India 760 (8%)
Viet Nam 422 (4%)
Germany 367 (4%)
Indonesia 361 (4%)
France 346 (3%)
Italy 332 (3%)
Sweden 332 (3%)
Netherlands (Kingdom of the) 274 (3%)
Australia 250 (3%)
South Africa 172 (2%)
Morocco 171 (2%)
Philippines 168 (2%)
Romania 166 (2%)
Malaysia 161 (2%)
Ireland 161 (2%)
Nigeria 152 (2%)
China 145 (1%)
Poland 127 (1%)
Singapore 123 (1%)
Turkiye 121 (1%)
Egypt 117 (1%)
Portugal 112 (1%)
Austria 99 (1%)
Kenya 95 (1%)
Spain 94 (1%)
Canada 89 (1%)
Belgium 83 (1%)
Thailand 80 (1%)
Unknown 78 (1%)
United Arab Emirates 77 (1%)
Brazil 76 (1%)
Denmark 73 (1%)
Finland 69 (1%)
Hong Kong (China) 67 (1%)
Hungary 56 (1%)
Pakistan 54 (1%)
Russian Federation 52 (1%)
New Zealand 52 (1%)
Iran 51 (1%)
South Korea 51 (1%)
Greece 51 (1%)
Lithuania 47 (0%)
Zimbabwe 45 (0%)
Serbia 41 (0%)
Peru 41 (0%)
Taiwan (China) 40 (0%)
Japan 40 (0%)
Switzerland 37 (0%)
Croatia 36 (0%)
Sri Lanka 31 (0%)
Mexico 29 (0%)
Bulgaria 26 (0%)
Ghana 25 (0%)
Saudi Arabia 25 (0%)
Israel 24 (0%)
Colombia 24 (0%)
Tunisia 24 (0%)
Slovakia 22 (0%)
Czechia 21 (0%)
Ukraine 21 (0%)
Argentina 18 (0%)
Iraq 18 (0%)
Algeria 17 (0%)
Mauritius 17 (0%)
Bangladesh 15 (0%)
Uganda 15 (0%)
Ecuador 14 (0%)
Tanzania, the United Republic of 13 (0%)
Norway 13 (0%)
Nepal 12 (0%)
Latvia 12 (0%)
Oman 11 (0%)
Zambia 11 (0%)
Trinidad and Tobago 9 (0%)
Macao 9 (0%)
Kuwait 7 (0%)
Bosnia and Herzegovina 7 (0%)
Jordan 7 (0%)
Lebanon 7 (0%)
Estonia 7 (0%)
Slovenia 7 (0%)
Maldives 6 (0%)
Kazakhstan 6 (0%)
Bahrain 6 (0%)
Myanmar 6 (0%)
Cameroon 6 (0%)
Botswana 6 (0%)
Lesotho 6 (0%)
Malawi 5 (0%)
Azerbaijan 5 (0%)
Palestinian Territory 5 (0%)
Chile 5 (0%)
Mongolia 5 (0%)
Venezuela 5 (0%)
Puerto Rico 4 (0%)
Albania 4 (0%)
Cyprus 4 (0%)
Moldova, The Republic of 4 (0%)
Cote d'Ivoire 4 (0%)
Senegal 4 (0%)
Costa Rica 3 (0%)
Belarus 3 (0%)
Iceland 3 (0%)
Sierra Leone 3 (0%)
Madagascar 3 (0%)
Qatar 3 (0%)
Armenia 3 (0%)
Ethiopia 3 (0%)
Grenada 2 (0%)
Bhutan 2 (0%)
Uzbekistan 2 (0%)
Curacao 2 (0%)
Kyrgyzstan 2 (0%)
San Marino 2 (0%)
Saint Vincent and the Grenadines 1 (0%)
Gabon 1 (0%)
Montserrat 1 (0%)
Gibraltar 1 (0%)
Jamaica 1 (0%)
Gambia 1 (0%)
Suriname 1 (0%)
Georgia 1 (0%)
Aruba 1 (0%)
Brunei Darussalam 1 (0%)
El Salvador 1 (0%)
Seychelles 1 (0%)
Guyana 1 (0%)
Cabo Verde 1 (0%)
Luxembourg 1 (0%)
Eritrea 1 (0%)
Syrian Arab Republic 1 (0%)
Haiti 1 (0%)
Macedonia 1 (0%)
Afghanistan 1 (0%)
Benin 1 (0%)
Rwanda 1 (0%)
Angola 1 (0%)
Somalia 1 (0%)
Barbados 1 (0%)
Dominican Republic 1 (0%)
Congo 1 (0%)
Bahamas 1 (0%)
Cambodia 1 (0%)
Malta 1 (0%)
Togo 1 (0%)
Honduras 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Jan 18 08:22:10 2026