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Record
Title
How is storytelling used to strengthen a brand?
Type
Student Paper
Publ. year
2017
Author/s
Paquette, Audrey-Ann B.; Yang, Beiyao; Long, Yue
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
8854 2082 159
Downloads per country

United States of America 1003 (11%)
United Kingdom of Great Britain and Northern Ireland 931 (10%)
India 718 (8%)
Viet Nam 360 (4%)
Germany 335 (4%)
France 327 (4%)
Sweden 312 (4%)
Indonesia 308 (3%)
Italy 290 (3%)
Netherlands (Kingdom of the) 256 (3%)
Australia 208 (2%)
Morocco 171 (2%)
Ireland 157 (2%)
South Africa 151 (2%)
Romania 148 (2%)
Nigeria 147 (2%)
Philippines 142 (2%)
China 138 (2%)
Malaysia 136 (2%)
Poland 115 (1%)
Turkiye 113 (1%)
Egypt 109 (1%)
Portugal 107 (1%)
Kenya 93 (1%)
Austria 89 (1%)
Canada 87 (1%)
Singapore 83 (1%)
Spain 83 (1%)
United Arab Emirates 75 (1%)
Unknown 74 (1%)
Belgium 73 (1%)
Denmark 66 (1%)
Thailand 65 (1%)
Finland 64 (1%)
Hong Kong (China) 58 (1%)
Brazil 54 (1%)
Hungary 51 (1%)
Russian Federation 48 (1%)
New Zealand 47 (1%)
Greece 46 (1%)
Zimbabwe 45 (1%)
Pakistan 45 (1%)
South Korea 44 (0%)
Iran 43 (0%)
Serbia 40 (0%)
Taiwan (China) 39 (0%)
Lithuania 39 (0%)
Japan 37 (0%)
Peru 36 (0%)
Switzerland 32 (0%)
Croatia 30 (0%)
Sri Lanka 29 (0%)
Bulgaria 24 (0%)
Israel 24 (0%)
Tunisia 24 (0%)
Saudi Arabia 23 (0%)
Mexico 22 (0%)
Slovakia 21 (0%)
Colombia 21 (0%)
Iraq 17 (0%)
Algeria 17 (0%)
Ghana 17 (0%)
Czechia 16 (0%)
Ukraine 16 (0%)
Argentina 16 (0%)
Tanzania, the United Republic of 13 (0%)
Uganda 13 (0%)
Norway 13 (0%)
Ecuador 12 (0%)
Mauritius 12 (0%)
Zambia 11 (0%)
Nepal 10 (0%)
Oman 10 (0%)
Bangladesh 10 (0%)
Macao 9 (0%)
Trinidad and Tobago 9 (0%)
Latvia 9 (0%)
Estonia 7 (0%)
Lebanon 7 (0%)
Kuwait 7 (0%)
Jordan 7 (0%)
Cameroon 6 (0%)
Bosnia and Herzegovina 6 (0%)
Kazakhstan 6 (0%)
Myanmar 6 (0%)
Maldives 6 (0%)
Venezuela 5 (0%)
Bahrain 5 (0%)
Palestinian Territory 5 (0%)
Botswana 5 (0%)
Cote d'Ivoire 4 (0%)
Azerbaijan 4 (0%)
Chile 4 (0%)
Mongolia 4 (0%)
Malawi 4 (0%)
Cyprus 4 (0%)
Moldova, The Republic of 4 (0%)
Lesotho 4 (0%)
Slovenia 3 (0%)
Sierra Leone 3 (0%)
Madagascar 3 (0%)
Armenia 3 (0%)
Albania 3 (0%)
Belarus 3 (0%)
Iceland 3 (0%)
Qatar 3 (0%)
Ethiopia 3 (0%)
Costa Rica 3 (0%)
San Marino 2 (0%)
Curacao 2 (0%)
Kyrgyzstan 2 (0%)
Puerto Rico 2 (0%)
Grenada 2 (0%)
Bhutan 2 (0%)
Senegal 2 (0%)
Haiti 1 (0%)
Eritrea 1 (0%)
Afghanistan 1 (0%)
Saint Vincent and the Grenadines 1 (0%)
Aruba 1 (0%)
Barbados 1 (0%)
Rwanda 1 (0%)
Macedonia 1 (0%)
Jamaica 1 (0%)
Brunei Darussalam 1 (0%)
Cabo Verde 1 (0%)
Guyana 1 (0%)
Gabon 1 (0%)
Congo 1 (0%)
Dominican Republic 1 (0%)
Benin 1 (0%)
Somalia 1 (0%)
Cambodia 1 (0%)
Syrian Arab Republic 1 (0%)
Angola 1 (0%)
Suriname 1 (0%)
Bahamas 1 (0%)
Gambia 1 (0%)
Luxembourg 1 (0%)
Gibraltar 1 (0%)
Uzbekistan 1 (0%)
Seychelles 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Jul 17 08:37:11 2025