LUP Statistics
Record
- Title
- Influencer marketing and the effect on brand personality and brand perception
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Tengblad-Kreft, Victoria Alexandra Julia; Hagman, Alexandra Maria; Hessels, Ellen
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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