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Record
Title
The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior
Type
Student Paper
Publ. year
2017
Author/s
Brossard, Marie; Slavov, Slav; Castel, Claire
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
676 12 12
Downloads per country

United States of America 98 (15%)
Germany 97 (15%)
Sweden 46 (7%)
United Kingdom of Great Britain and Northern Ireland 45 (7%)
France 35 (5%)
Italy 23 (3%)
India 23 (3%)
China 22 (3%)
Spain 13 (2%)
South Korea 13 (2%)
Taiwan (China) 13 (2%)
Russian Federation 13 (2%)
Netherlands (Kingdom of the) 12 (2%)
Japan 10 (2%)
Hong Kong (China) 10 (2%)
Australia 10 (2%)
Canada 9 (1%)
Indonesia 8 (1%)
Singapore 8 (1%)
Finland 7 (1%)
Thailand 7 (1%)
Portugal 6 (1%)
Ireland 6 (1%)
Malaysia 6 (1%)
Brazil 6 (1%)
Philippines 6 (1%)
Denmark 6 (1%)
Romania 5 (1%)
Chile 5 (1%)
Morocco 5 (1%)
Egypt 5 (1%)
Switzerland 5 (1%)
Turkiye 5 (1%)
Pakistan 4 (1%)
Viet Nam 4 (1%)
Poland 4 (1%)
Colombia 4 (1%)
Senegal 3 (0%)
Sri Lanka 3 (0%)
Mexico 3 (0%)
Czechia 3 (0%)
Tunisia 3 (0%)
Greece 3 (0%)
Unknown 3 (0%)
Ukraine 3 (0%)
New Zealand 2 (0%)
Uzbekistan 2 (0%)
Iran 2 (0%)
United Arab Emirates 2 (0%)
Slovakia 2 (0%)
Kenya 2 (0%)
Lithuania 2 (0%)
Palestinian Territory 2 (0%)
Guatemala 1 (0%)
Venezuela 1 (0%)
South Africa 1 (0%)
Armenia 1 (0%)
Austria 1 (0%)
Cambodia 1 (0%)
Iraq 1 (0%)
Bosnia and Herzegovina 1 (0%)
Fiji 1 (0%)
Belgium 1 (0%)
Samoa 1 (0%)
Cyprus 1 (0%)
Zimbabwe 1 (0%)
Kazakhstan 1 (0%)
Saudi Arabia 1 (0%)
Israel 1 (0%)
Algeria 1 (0%)
Serbia 1 (0%)
Bangladesh 1 (0%)
Nigeria 1 (0%)
Ethiopia 1 (0%)
Malta 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Jan 29 08:47:08 2026