LUP Statistics
Record
- Title
- The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Brossard, Marie; Slavov, Slav; Castel, Claire
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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