LUP Statistics
Record
- Title
- When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Balandies, Effi; Huang, Rueisen; Raymaekers, Alexandra
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
Downloads
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