LUP Statistics
Record
- Title
- Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Armenteras, Judith; Paech, Rebecca; Politiek, Iris
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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