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Record
Title
Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention
Type
Student Paper
Publ. year
2019
Author/s
van Deest, Imke; van der Stelt, Bettina
Department/s
Department of Business Administration
In LUP since
2019-08-13
Downloads

Total This Year This Month
3284 286 2
Downloads per country

United Kingdom of Great Britain and Northern Ireland 383 (12%)
United States of America 369 (11%)
Germany 246 (7%)
India 245 (7%)
Viet Nam 182 (6%)
Sweden 155 (5%)
Philippines 144 (4%)
Netherlands (Kingdom of the) 109 (3%)
Slovakia 106 (3%)
China 95 (3%)
France 84 (3%)
Indonesia 77 (2%)
Taiwan (China) 65 (2%)
Turkiye 63 (2%)
Poland 61 (2%)
Italy 58 (2%)
Pakistan 46 (1%)
Japan 43 (1%)
Unknown 40 (1%)
Australia 39 (1%)
Spain 37 (1%)
Hong Kong (China) 35 (1%)
Hungary 32 (1%)
Peru 30 (1%)
South Africa 28 (1%)
Portugal 27 (1%)
Singapore 26 (1%)
Egypt 26 (1%)
Austria 23 (1%)
Canada 23 (1%)
Finland 22 (1%)
Malaysia 21 (1%)
South Korea 21 (1%)
Denmark 21 (1%)
Russian Federation 21 (1%)
Greece 20 (1%)
Ireland 20 (1%)
Mexico 19 (1%)
Israel 18 (1%)
Belgium 16 (0%)
Tunisia 13 (0%)
Thailand 13 (0%)
Romania 12 (0%)
Switzerland 11 (0%)
Lithuania 11 (0%)
Brazil 10 (0%)
Sri Lanka 9 (0%)
Bulgaria 9 (0%)
Czechia 9 (0%)
Bangladesh 7 (0%)
Kenya 7 (0%)
Saudi Arabia 6 (0%)
Lebanon 6 (0%)
Ecuador 6 (0%)
Albania 5 (0%)
Iran 5 (0%)
Chile 4 (0%)
Bosnia and Herzegovina 4 (0%)
Mauritius 4 (0%)
Nigeria 3 (0%)
New Zealand 3 (0%)
Slovenia 3 (0%)
Serbia 2 (0%)
United Arab Emirates 2 (0%)
Iraq 2 (0%)
Macao 2 (0%)
Argentina 2 (0%)
Bahrain 2 (0%)
Latvia 2 (0%)
Armenia 1 (0%)
Ukraine 1 (0%)
Cameroon 1 (0%)
Lesotho 1 (0%)
Croatia 1 (0%)
Algeria 1 (0%)
Morocco 1 (0%)
Luxembourg 1 (0%)
Panama 1 (0%)
Qatar 1 (0%)
Colombia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Oct 2 09:06:27 2025