LUP Statistics

Record

Title

Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention

Type

Student Paper

Publ. year

2019

Author/s

van Deest, Imke; van der Stelt, Bettina

Department/s

Department of Business Administration

In LUP since

2019-08-13

Total	This Year	This Month
2678	565	20

Downloads per country

United Kingdom of Great Britain and Northern Ireland	346 (13%)
United States of America	246 (9%)
Germany	215 (8%)
India	208 (8%)
Sweden	140 (5%)
Viet Nam	121 (5%)
Philippines	116 (4%)
Slovakia	105 (4%)
Netherlands (Kingdom of the)	91 (3%)
France	77 (3%)
Indonesia	64 (2%)
Turkiye	56 (2%)
Poland	52 (2%)
Taiwan (China)	44 (2%)
Japan	43 (2%)
Italy	42 (2%)
China	41 (2%)
Unknown	35 (1%)
Australia	33 (1%)
Pakistan	32 (1%)
Spain	32 (1%)
Hungary	30 (1%)
Hong Kong (China)	30 (1%)
Peru	29 (1%)
South Africa	28 (1%)
Portugal	25 (1%)
Finland	22 (1%)
Austria	21 (1%)
Singapore	21 (1%)
Russian Federation	20 (1%)
Denmark	20 (1%)
Canada	20 (1%)
Mexico	19 (1%)
Malaysia	18 (1%)
South Korea	18 (1%)
Greece	17 (1%)
Egypt	15 (1%)
Ireland	14 (1%)
Belgium	13 (0%)
Tunisia	13 (0%)
Thailand	11 (0%)
Switzerland	10 (0%)
Romania	10 (0%)
Lithuania	9 (0%)
Sri Lanka	8 (0%)
Czechia	7 (0%)
Kenya	7 (0%)
Lebanon	6 (0%)
Bangladesh	6 (0%)
Israel	6 (0%)
Saudi Arabia	6 (0%)
Albania	5 (0%)
Brazil	5 (0%)
Iran	5 (0%)
Mauritius	4 (0%)
Ecuador	4 (0%)
Bosnia and Herzegovina	4 (0%)
Slovenia	3 (0%)
New Zealand	3 (0%)
Nigeria	3 (0%)
Serbia	2 (0%)
Bulgaria	2 (0%)
Bahrain	2 (0%)
Macao	2 (0%)
Latvia	2 (0%)
Lesotho	1 (0%)
Qatar	1 (0%)
Chile	1 (0%)
Panama	1 (0%)
Algeria	1 (0%)
United Arab Emirates	1 (0%)
Argentina	1 (0%)
Luxembourg	1 (0%)
Morocco	1 (0%)
Iraq	1 (0%)
Croatia	1 (0%)
Colombia	1 (0%)
Cameroon	1 (0%)
Ukraine	1 (0%)