LUP Statistics

Record

Title

Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention

Type

Student Paper

Publ. year

2019

Author/s

van Deest, Imke; van der Stelt, Bettina

Department/s

Department of Business Administration

In LUP since

2019-08-13

Total	This Year	This Month
3358	13	5

Downloads per country

United States of America	387 (12%)
United Kingdom of Great Britain and Northern Ireland	384 (12%)
India	249 (7%)
Germany	248 (7%)
Viet Nam	185 (6%)
Sweden	156 (5%)
Philippines	145 (4%)
Netherlands (Kingdom of the)	110 (3%)
Slovakia	106 (3%)
China	98 (3%)
France	85 (3%)
Indonesia	77 (2%)
Taiwan (China)	67 (2%)
Turkiye	64 (2%)
Poland	61 (2%)
Italy	61 (2%)
Pakistan	46 (1%)
Japan	44 (1%)
Unknown	41 (1%)
Australia	39 (1%)
Spain	37 (1%)
Hong Kong (China)	36 (1%)
Hungary	32 (1%)
Peru	30 (1%)
South Africa	28 (1%)
Portugal	27 (1%)
Egypt	26 (1%)
Singapore	26 (1%)
Austria	25 (1%)
Canada	23 (1%)
Russian Federation	22 (1%)
Finland	22 (1%)
Malaysia	21 (1%)
Denmark	21 (1%)
South Korea	21 (1%)
Ireland	20 (1%)
Greece	20 (1%)
Mexico	19 (1%)
Israel	19 (1%)
Belgium	16 (0%)
Tunisia	13 (0%)
Thailand	13 (0%)
Romania	12 (0%)
Switzerland	11 (0%)
Lithuania	11 (0%)
Brazil	10 (0%)
Bulgaria	10 (0%)
Czechia	9 (0%)
Sri Lanka	9 (0%)
Ecuador	7 (0%)
Kenya	7 (0%)
Bangladesh	7 (0%)
Lebanon	6 (0%)
Saudi Arabia	6 (0%)
Albania	5 (0%)
Iran	5 (0%)
Chile	4 (0%)
Bosnia and Herzegovina	4 (0%)
Mauritius	4 (0%)
Slovenia	3 (0%)
Dominican Republic	3 (0%)
Nigeria	3 (0%)
New Zealand	3 (0%)
Iraq	2 (0%)
Macao	2 (0%)
Argentina	2 (0%)
Serbia	2 (0%)
Bahrain	2 (0%)
United Arab Emirates	2 (0%)
Latvia	2 (0%)
Morocco	1 (0%)
Montenegro	1 (0%)
Cameroon	1 (0%)
Armenia	1 (0%)
Luxembourg	1 (0%)
Lesotho	1 (0%)
Algeria	1 (0%)
Norway	1 (0%)
Ukraine	1 (0%)
Qatar	1 (0%)
Syrian Arab Republic	1 (0%)
Colombia	1 (0%)
Panama	1 (0%)
Kazakhstan	1 (0%)
Croatia	1 (0%)