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Record
Title
Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
Type
Student Paper
Publ. year
2020
Author/s
Brandberg, Oskar; Myrefelt Norlinger, Mathias; Ngo, Kevin
Department/s
Department of Business Administration
In LUP since
2020-02-24
Downloads

Total This Year This Month
17086 81 81
Downloads per country

United States of America 4973 (29%)
United Kingdom of Great Britain and Northern Ireland 1814 (11%)
Australia 840 (5%)
India 692 (4%)
Viet Nam 632 (4%)
Germany 615 (4%)
Sweden 602 (4%)
Canada 586 (3%)
Malaysia 342 (2%)
Kenya 287 (2%)
Denmark 282 (2%)
Singapore 262 (2%)
Netherlands (Kingdom of the) 250 (1%)
France 243 (1%)
Italy 234 (1%)
South Africa 216 (1%)
Hong Kong (China) 210 (1%)
Ireland 184 (1%)
Pakistan 173 (1%)
Spain 167 (1%)
China 159 (1%)
United Arab Emirates 158 (1%)
Indonesia 153 (1%)
Philippines 148 (1%)
Egypt 117 (1%)
Switzerland 111 (1%)
New Zealand 103 (1%)
Romania 100 (1%)
Greece 91 (1%)
Unknown 88 (1%)
Turkiye 88 (1%)
Poland 86 (1%)
South Korea 86 (1%)
Thailand 75 (0%)
Japan 75 (0%)
Russian Federation 73 (0%)
Mexico 64 (0%)
Austria 62 (0%)
Saudi Arabia 59 (0%)
Brazil 55 (0%)
Sri Lanka 51 (0%)
Nigeria 47 (0%)
Hungary 46 (0%)
Portugal 45 (0%)
Bangladesh 45 (0%)
Taiwan (China) 41 (0%)
Nepal 40 (0%)
Morocco 38 (0%)
Georgia 38 (0%)
Czechia 36 (0%)
Belgium 35 (0%)
Finland 35 (0%)
Bulgaria 33 (0%)
Peru 31 (0%)
Cyprus 30 (0%)
Ukraine 29 (0%)
Israel 28 (0%)
Jersey 26 (0%)
Kuwait 26 (0%)
Norway 25 (0%)
Costa Rica 25 (0%)
Jordan 24 (0%)
Colombia 24 (0%)
Qatar 21 (0%)
Armenia 21 (0%)
Mauritius 19 (0%)
Croatia 19 (0%)
Lebanon 19 (0%)
Lithuania 18 (0%)
Slovakia 18 (0%)
Bahrain 17 (0%)
Argentina 16 (0%)
Kazakhstan 16 (0%)
Namibia 16 (0%)
Zimbabwe 15 (0%)
Tanzania, the United Republic of 14 (0%)
Serbia 14 (0%)
Jamaica 12 (0%)
Chile 12 (0%)
Latvia 11 (0%)
Iran 11 (0%)
Ghana 11 (0%)
Mozambique 10 (0%)
Slovenia 9 (0%)
Cambodia 9 (0%)
Puerto Rico 9 (0%)
Macao 8 (0%)
Mongolia 8 (0%)
Iceland 8 (0%)
Lao People's Democratic Republic 8 (0%)
Albania 8 (0%)
Malta 8 (0%)
Tunisia 8 (0%)
Oman 7 (0%)
Honduras 7 (0%)
Luxembourg 7 (0%)
Ecuador 6 (0%)
Estonia 6 (0%)
Cote d'Ivoire 6 (0%)
Trinidad and Tobago 6 (0%)
Myanmar 6 (0%)
Bhutan 6 (0%)
Iraq 5 (0%)
Uzbekistan 5 (0%)
Lesotho 5 (0%)
Macedonia 5 (0%)
Azerbaijan 5 (0%)
Panama 5 (0%)
American Samoa 5 (0%)
El Salvador 4 (0%)
Barbados 4 (0%)
Eswatini 3 (0%)
Nicaragua 3 (0%)
Venezuela 3 (0%)
Uganda 3 (0%)
Ethiopia 3 (0%)
Kyrgyzstan 2 (0%)
Guatemala 2 (0%)
Moldova, The Republic of 2 (0%)
Brunei Darussalam 2 (0%)
Dominican Republic 2 (0%)
Bolivia 2 (0%)
Cayman Islands 2 (0%)
Bosnia and Herzegovina 2 (0%)
Reunion 2 (0%)
Zambia 2 (0%)
Palestinian Territory 2 (0%)
Algeria 2 (0%)
Grenada 2 (0%)
Rwanda 2 (0%)
San Marino 2 (0%)
Senegal 2 (0%)
Botswana 2 (0%)
XK 1 (0%)
Liechtenstein 1 (0%)
Gibraltar 1 (0%)
Montenegro 1 (0%)
French Guiana 1 (0%)
Antigua and Barbuda 1 (0%)
Cabo Verde 1 (0%)
Belarus 1 (0%)
Martinique 1 (0%)
Seychelles 1 (0%)
Togo 1 (0%)
Guyana 1 (0%)
Malawi 1 (0%)
Guam 1 (0%)
Syrian Arab Republic 1 (0%)
Paraguay 1 (0%)
Sudan 1 (0%)
Cameroon 1 (0%)
Saint Lucia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Jan 20 08:38:22 2026