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Record
Title
Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
Type
Student Paper
Publ. year
2020
Author/s
Brandberg, Oskar; Myrefelt Norlinger, Mathias; Ngo, Kevin
Department/s
Department of Business Administration
In LUP since
2020-02-24
Downloads

Total This Year This Month
16340 1670 115
Downloads per country

United States of America 4710 (29%)
United Kingdom of Great Britain and Northern Ireland 1775 (11%)
Australia 811 (5%)
India 680 (4%)
Viet Nam 619 (4%)
Germany 600 (4%)
Sweden 597 (4%)
Canada 577 (4%)
Malaysia 337 (2%)
Kenya 283 (2%)
Denmark 278 (2%)
Singapore 255 (2%)
Netherlands (Kingdom of the) 244 (1%)
France 239 (1%)
Italy 222 (1%)
South Africa 210 (1%)
Hong Kong (China) 207 (1%)
Ireland 180 (1%)
Pakistan 167 (1%)
Spain 163 (1%)
China 153 (1%)
Indonesia 150 (1%)
United Arab Emirates 148 (1%)
Philippines 145 (1%)
Egypt 106 (1%)
Switzerland 105 (1%)
New Zealand 101 (1%)
Romania 99 (1%)
Greece 90 (1%)
Unknown 86 (1%)
Poland 85 (1%)
South Korea 84 (1%)
Turkiye 80 (0%)
Thailand 75 (0%)
Japan 74 (0%)
Russian Federation 73 (0%)
Austria 62 (0%)
Mexico 62 (0%)
Saudi Arabia 59 (0%)
Brazil 53 (0%)
Sri Lanka 51 (0%)
Nigeria 47 (0%)
Bangladesh 45 (0%)
Portugal 44 (0%)
Hungary 44 (0%)
Nepal 40 (0%)
Taiwan (China) 39 (0%)
Georgia 38 (0%)
Morocco 35 (0%)
Czechia 35 (0%)
Finland 35 (0%)
Belgium 34 (0%)
Bulgaria 32 (0%)
Peru 31 (0%)
Cyprus 30 (0%)
Ukraine 29 (0%)
Israel 27 (0%)
Kuwait 26 (0%)
Norway 25 (0%)
Costa Rica 25 (0%)
Jersey 24 (0%)
Colombia 24 (0%)
Qatar 21 (0%)
Jordan 21 (0%)
Armenia 21 (0%)
Lebanon 19 (0%)
Croatia 19 (0%)
Mauritius 18 (0%)
Slovakia 18 (0%)
Bahrain 17 (0%)
Namibia 16 (0%)
Kazakhstan 16 (0%)
Argentina 16 (0%)
Lithuania 15 (0%)
Zimbabwe 15 (0%)
Chile 12 (0%)
Serbia 12 (0%)
Tanzania, the United Republic of 12 (0%)
Jamaica 12 (0%)
Iran 11 (0%)
Ghana 11 (0%)
Latvia 10 (0%)
Slovenia 9 (0%)
Puerto Rico 9 (0%)
Macao 8 (0%)
Tunisia 8 (0%)
Lao People's Democratic Republic 8 (0%)
Mozambique 8 (0%)
Cambodia 8 (0%)
Iceland 8 (0%)
Malta 8 (0%)
Mongolia 8 (0%)
Oman 7 (0%)
Luxembourg 7 (0%)
Honduras 7 (0%)
Albania 7 (0%)
Cote d'Ivoire 6 (0%)
Ecuador 6 (0%)
Bhutan 6 (0%)
Trinidad and Tobago 6 (0%)
Myanmar 6 (0%)
Estonia 6 (0%)
Macedonia 5 (0%)
Azerbaijan 5 (0%)
American Samoa 5 (0%)
Iraq 5 (0%)
Lesotho 5 (0%)
El Salvador 4 (0%)
Barbados 4 (0%)
Uzbekistan 4 (0%)
Panama 3 (0%)
Venezuela 3 (0%)
Eswatini 3 (0%)
Nicaragua 3 (0%)
Reunion 2 (0%)
Algeria 2 (0%)
Cayman Islands 2 (0%)
Zambia 2 (0%)
Senegal 2 (0%)
San Marino 2 (0%)
Guatemala 2 (0%)
Dominican Republic 2 (0%)
Ethiopia 2 (0%)
Uganda 2 (0%)
Rwanda 2 (0%)
Brunei Darussalam 2 (0%)
Palestinian Territory 2 (0%)
Botswana 2 (0%)
Kyrgyzstan 2 (0%)
Bolivia 1 (0%)
Martinique 1 (0%)
Antigua and Barbuda 1 (0%)
Bosnia and Herzegovina 1 (0%)
Liechtenstein 1 (0%)
French Guiana 1 (0%)
Montenegro 1 (0%)
Seychelles 1 (0%)
Syrian Arab Republic 1 (0%)
Guam 1 (0%)
Gibraltar 1 (0%)
Grenada 1 (0%)
Moldova, The Republic of 1 (0%)
Cabo Verde 1 (0%)
Togo 1 (0%)
Sudan 1 (0%)
Belarus 1 (0%)
Guyana 1 (0%)
Paraguay 1 (0%)
XK 1 (0%)
Cameroon 1 (0%)
Malawi 1 (0%)
Saint Lucia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Fri Aug 22 08:38:49 2025