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Record
Title
Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
Type
Student Paper
Publ. year
2020
Author/s
Brandberg, Oskar; Myrefelt Norlinger, Mathias; Ngo, Kevin
Department/s
Department of Business Administration
In LUP since
2020-02-24
Downloads

Total This Year This Month
16930 2260 19
Downloads per country

United States of America 4892 (29%)
United Kingdom of Great Britain and Northern Ireland 1799 (11%)
Australia 839 (5%)
India 687 (4%)
Viet Nam 627 (4%)
Germany 611 (4%)
Sweden 600 (4%)
Canada 585 (3%)
Malaysia 341 (2%)
Kenya 287 (2%)
Denmark 282 (2%)
Singapore 258 (2%)
Netherlands (Kingdom of the) 249 (1%)
France 243 (1%)
Italy 232 (1%)
South Africa 214 (1%)
Hong Kong (China) 209 (1%)
Ireland 183 (1%)
Pakistan 171 (1%)
Spain 166 (1%)
China 158 (1%)
United Arab Emirates 158 (1%)
Indonesia 152 (1%)
Philippines 148 (1%)
Egypt 112 (1%)
Switzerland 111 (1%)
New Zealand 103 (1%)
Romania 100 (1%)
Greece 91 (1%)
Unknown 88 (1%)
Poland 85 (1%)
South Korea 85 (1%)
Turkiye 83 (0%)
Japan 75 (0%)
Thailand 75 (0%)
Russian Federation 73 (0%)
Mexico 63 (0%)
Austria 62 (0%)
Saudi Arabia 59 (0%)
Brazil 54 (0%)
Sri Lanka 51 (0%)
Nigeria 47 (0%)
Hungary 46 (0%)
Bangladesh 45 (0%)
Portugal 45 (0%)
Taiwan (China) 41 (0%)
Nepal 40 (0%)
Georgia 38 (0%)
Czechia 36 (0%)
Morocco 36 (0%)
Belgium 35 (0%)
Finland 35 (0%)
Bulgaria 33 (0%)
Peru 31 (0%)
Cyprus 30 (0%)
Ukraine 29 (0%)
Israel 28 (0%)
Jersey 26 (0%)
Kuwait 26 (0%)
Norway 25 (0%)
Costa Rica 25 (0%)
Jordan 24 (0%)
Colombia 24 (0%)
Armenia 21 (0%)
Qatar 21 (0%)
Lebanon 19 (0%)
Mauritius 19 (0%)
Croatia 19 (0%)
Slovakia 18 (0%)
Lithuania 18 (0%)
Bahrain 17 (0%)
Namibia 16 (0%)
Kazakhstan 16 (0%)
Argentina 16 (0%)
Zimbabwe 15 (0%)
Tanzania, the United Republic of 14 (0%)
Serbia 13 (0%)
Jamaica 12 (0%)
Chile 12 (0%)
Iran 11 (0%)
Ghana 11 (0%)
Mozambique 10 (0%)
Latvia 10 (0%)
Puerto Rico 9 (0%)
Cambodia 9 (0%)
Slovenia 9 (0%)
Lao People's Democratic Republic 8 (0%)
Malta 8 (0%)
Macao 8 (0%)
Tunisia 8 (0%)
Albania 8 (0%)
Mongolia 8 (0%)
Iceland 8 (0%)
Honduras 7 (0%)
Luxembourg 7 (0%)
Oman 7 (0%)
Estonia 6 (0%)
Trinidad and Tobago 6 (0%)
Ecuador 6 (0%)
Bhutan 6 (0%)
Myanmar 6 (0%)
Cote d'Ivoire 6 (0%)
Iraq 5 (0%)
Uzbekistan 5 (0%)
Azerbaijan 5 (0%)
Macedonia 5 (0%)
Panama 5 (0%)
American Samoa 5 (0%)
Lesotho 5 (0%)
El Salvador 4 (0%)
Barbados 4 (0%)
Eswatini 3 (0%)
Uganda 3 (0%)
Venezuela 3 (0%)
Nicaragua 3 (0%)
Senegal 2 (0%)
Palestinian Territory 2 (0%)
Cayman Islands 2 (0%)
San Marino 2 (0%)
Dominican Republic 2 (0%)
Brunei Darussalam 2 (0%)
Ethiopia 2 (0%)
Rwanda 2 (0%)
Botswana 2 (0%)
Kyrgyzstan 2 (0%)
Algeria 2 (0%)
Guatemala 2 (0%)
Zambia 2 (0%)
Reunion 2 (0%)
Grenada 2 (0%)
Bolivia 1 (0%)
Belarus 1 (0%)
Cameroon 1 (0%)
Paraguay 1 (0%)
Antigua and Barbuda 1 (0%)
Seychelles 1 (0%)
Saint Lucia 1 (0%)
Moldova, The Republic of 1 (0%)
Sudan 1 (0%)
French Guiana 1 (0%)
Guam 1 (0%)
Martinique 1 (0%)
Malawi 1 (0%)
Syrian Arab Republic 1 (0%)
Bosnia and Herzegovina 1 (0%)
Gibraltar 1 (0%)
Cabo Verde 1 (0%)
XK 1 (0%)
Guyana 1 (0%)
Montenegro 1 (0%)
Liechtenstein 1 (0%)
Togo 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Dec 8 08:30:07 2025