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Record
Title
Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign
Type
Student Paper
Publ. year
2020
Author/s
Aniskova, Anastasiia
Department/s
Department of Strategic Communication
In LUP since
2021-02-01
Downloads

Total This Year This Month
9869 3146 73
Downloads per country

United States of America 2965 (31%)
United Kingdom of Great Britain and Northern Ireland 722 (8%)
India 559 (6%)
Australia 430 (4%)
Germany 420 (4%)
Viet Nam 367 (4%)
Canada 238 (2%)
Malaysia 214 (2%)
China 169 (2%)
Sweden 154 (2%)
Netherlands (Kingdom of the) 144 (1%)
Italy 133 (1%)
Kenya 132 (1%)
France 128 (1%)
Singapore 119 (1%)
South Africa 119 (1%)
Hong Kong (China) 109 (1%)
Denmark 102 (1%)
Ireland 101 (1%)
Romania 99 (1%)
Indonesia 95 (1%)
South Korea 94 (1%)
Pakistan 89 (1%)
Philippines 86 (1%)
Spain 79 (1%)
Thailand 73 (1%)
Mexico 71 (1%)
Egypt 71 (1%)
United Arab Emirates 63 (1%)
Poland 62 (1%)
Turkiye 62 (1%)
Greece 55 (1%)
Switzerland 52 (1%)
Unknown 50 (1%)
Russian Federation 50 (1%)
Brazil 49 (1%)
Portugal 44 (0%)
New Zealand 42 (0%)
Austria 41 (0%)
Nigeria 40 (0%)
Japan 40 (0%)
Sri Lanka 37 (0%)
Belgium 36 (0%)
Bangladesh 33 (0%)
Armenia 30 (0%)
Colombia 28 (0%)
Czechia 28 (0%)
Saudi Arabia 26 (0%)
Nepal 25 (0%)
Argentina 24 (0%)
Finland 24 (0%)
Serbia 23 (0%)
Ukraine 22 (0%)
Taiwan (China) 21 (0%)
Peru 21 (0%)
Georgia 20 (0%)
Hungary 20 (0%)
Morocco 20 (0%)
Lebanon 19 (0%)
Mauritius 18 (0%)
Ghana 17 (0%)
Israel 17 (0%)
Croatia 15 (0%)
Cyprus 15 (0%)
Bulgaria 15 (0%)
Lithuania 15 (0%)
Iran 14 (0%)
Jersey 14 (0%)
Norway 14 (0%)
Latvia 14 (0%)
Luxembourg 13 (0%)
Myanmar 12 (0%)
Slovakia 11 (0%)
Mozambique 11 (0%)
Chile 11 (0%)
Jordan 10 (0%)
Qatar 10 (0%)
Cambodia 9 (0%)
Uzbekistan 8 (0%)
Bahrain 7 (0%)
Bosnia and Herzegovina 6 (0%)
Costa Rica 6 (0%)
Kuwait 6 (0%)
Ecuador 6 (0%)
Oman 6 (0%)
Iceland 6 (0%)
Lesotho 6 (0%)
Jamaica 5 (0%)
Mongolia 5 (0%)
San Marino 5 (0%)
Malta 5 (0%)
Zambia 4 (0%)
Bolivia 4 (0%)
Botswana 4 (0%)
Estonia 4 (0%)
Ethiopia 4 (0%)
Tanzania, the United Republic of 4 (0%)
Trinidad and Tobago 3 (0%)
Venezuela 3 (0%)
Azerbaijan 3 (0%)
Puerto Rico 3 (0%)
Algeria 3 (0%)
Bhutan 3 (0%)
Albania 3 (0%)
Kazakhstan 3 (0%)
Zimbabwe 3 (0%)
Palestinian Territory 3 (0%)
Uganda 2 (0%)
Slovenia 2 (0%)
Angola 2 (0%)
Dominican Republic 2 (0%)
Fiji 2 (0%)
Panama 2 (0%)
Senegal 2 (0%)
Iraq 2 (0%)
Macedonia 2 (0%)
Tunisia 2 (0%)
Belarus 1 (0%)
El Salvador 1 (0%)
Brunei Darussalam 1 (0%)
Benin 1 (0%)
Belize 1 (0%)
Macao 1 (0%)
Grenada 1 (0%)
Paraguay 1 (0%)
Honduras 1 (0%)
Guatemala 1 (0%)
Saint Lucia 1 (0%)
Syrian Arab Republic 1 (0%)
Afghanistan 1 (0%)
Barbados 1 (0%)
Eswatini 1 (0%)
Bahamas 1 (0%)
Montenegro 1 (0%)
Congo 1 (0%)
Antigua and Barbuda 1 (0%)
Reunion 1 (0%)
Rwanda 1 (0%)
Palau 1 (0%)
Yemen 1 (0%)
Cabo Verde 1 (0%)
Aruba 1 (0%)
Moldova, The Republic of 1 (0%)
Cote d'Ivoire 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Dec 29 08:26:16 2025