LUP Statistics
Record
- Title
- Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Aniskova, Anastasiia
- Department/s
- Department of Strategic Communication
- In LUP since
- 2021-02-01
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