LUP Statistics
Record
- Title
- Understanding Generation Z Consumers Expectations of In-Store Digital Devices in Retailing: A Segmentation Framework
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Søsted Westmark, Helena; Hondar, Mariia
- Department/s
- Department of Business Administration
- In LUP since
- 2020-07-08
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