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Record
Title
Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
Type
Student Paper
Publ. year
2020
Author/s
Bruin, Wouter; Sandberg, Viktor
Department/s
Department of Business Administration
In LUP since
2020-07-08
Downloads

Total This Year This Month
883 16 16
Downloads per country

United States of America 240 (27%)
Sweden 73 (8%)
United Kingdom of Great Britain and Northern Ireland 56 (6%)
India 49 (6%)
Germany 41 (5%)
Australia 37 (4%)
South Africa 34 (4%)
China 25 (3%)
Philippines 23 (3%)
Netherlands (Kingdom of the) 14 (2%)
Nigeria 14 (2%)
Russian Federation 14 (2%)
Unknown 14 (2%)
France 13 (1%)
Kenya 12 (1%)
Pakistan 11 (1%)
Czechia 11 (1%)
South Korea 11 (1%)
Spain 10 (1%)
Poland 10 (1%)
Italy 10 (1%)
Singapore 9 (1%)
Canada 8 (1%)
Croatia 8 (1%)
Indonesia 8 (1%)
Ireland 8 (1%)
Portugal 7 (1%)
Malaysia 7 (1%)
Iran 7 (1%)
Turkiye 7 (1%)
Iraq 6 (1%)
Viet Nam 6 (1%)
Brazil 5 (1%)
Taiwan (China) 5 (1%)
Hong Kong (China) 5 (1%)
Thailand 4 (0%)
Bangladesh 4 (0%)
Egypt 4 (0%)
Ukraine 3 (0%)
Namibia 3 (0%)
Hungary 3 (0%)
Colombia 3 (0%)
Bahrain 3 (0%)
Puerto Rico 3 (0%)
Slovakia 3 (0%)
Oman 2 (0%)
Cyprus 2 (0%)
Dominican Republic 2 (0%)
Denmark 2 (0%)
Belgium 2 (0%)
Finland 1 (0%)
Chile 1 (0%)
Trinidad and Tobago 1 (0%)
Jordan 1 (0%)
Lebanon 1 (0%)
Cote d'Ivoire 1 (0%)
Guyana 1 (0%)
Switzerland 1 (0%)
Japan 1 (0%)
Peru 1 (0%)
New Zealand 1 (0%)
Austria 1 (0%)
Romania 1 (0%)
Greece 1 (0%)
Slovenia 1 (0%)
Kuwait 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Jan 20 08:38:22 2026