Skip to main content
Record
Title
Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
Type
Student Paper
Publ. year
2020
Author/s
Bruin, Wouter; Sandberg, Viktor
Department/s
Department of Business Administration
In LUP since
2020-07-08
Downloads

Total This Year This Month
863 171 3
Downloads per country

United States of America 227 (26%)
Sweden 73 (9%)
United Kingdom of Great Britain and Northern Ireland 56 (7%)
India 48 (6%)
Germany 40 (5%)
Australia 37 (4%)
South Africa 34 (4%)
China 24 (3%)
Philippines 23 (3%)
Russian Federation 14 (2%)
Nigeria 14 (2%)
Netherlands (Kingdom of the) 14 (2%)
Unknown 13 (2%)
France 13 (2%)
Kenya 12 (1%)
South Korea 11 (1%)
Pakistan 11 (1%)
Italy 10 (1%)
Poland 10 (1%)
Singapore 9 (1%)
Spain 9 (1%)
Czechia 9 (1%)
Canada 8 (1%)
Croatia 8 (1%)
Indonesia 8 (1%)
Ireland 8 (1%)
Portugal 7 (1%)
Malaysia 7 (1%)
Turkiye 7 (1%)
Iran 7 (1%)
Viet Nam 6 (1%)
Iraq 6 (1%)
Taiwan (China) 5 (1%)
Hong Kong (China) 5 (1%)
Brazil 5 (1%)
Egypt 4 (0%)
Thailand 4 (0%)
Bangladesh 4 (0%)
Slovakia 3 (0%)
Colombia 3 (0%)
Bahrain 3 (0%)
Puerto Rico 3 (0%)
Hungary 3 (0%)
Namibia 3 (0%)
Ukraine 3 (0%)
Oman 2 (0%)
Denmark 2 (0%)
Dominican Republic 2 (0%)
Cyprus 2 (0%)
Belgium 2 (0%)
Greece 1 (0%)
Romania 1 (0%)
Jordan 1 (0%)
Trinidad and Tobago 1 (0%)
Guyana 1 (0%)
Chile 1 (0%)
Peru 1 (0%)
Switzerland 1 (0%)
New Zealand 1 (0%)
Lebanon 1 (0%)
Finland 1 (0%)
Kuwait 1 (0%)
Japan 1 (0%)
Slovenia 1 (0%)
Cote d'Ivoire 1 (0%)
Austria 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Fri Dec 5 08:34:38 2025