LUP Statistics
Record
- Title
- What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Pohl, Viktoria Isabel Pia; Pijnappel, Eva Isabelle
- Department/s
- Department of Business Administration
- In LUP since
- 2020-09-01
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