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Record
Title
What Really Matters - The Consumer Evaluation Process of Brands in the Post-Brand Activism Stage
Type
Student Paper
Publ. year
2020
Author/s
Pohl, Viktoria Isabel Pia; Pijnappel, Eva Isabelle
Department/s
Department of Business Administration
In LUP since
2020-09-01
Downloads

Total This Year This Month
875 26 0
Downloads per country

Germany 139 (16%)
United Kingdom of Great Britain and Northern Ireland 122 (14%)
United States of America 106 (12%)
Sweden 51 (6%)
Italy 51 (6%)
Netherlands (Kingdom of the) 39 (4%)
India 29 (3%)
Ireland 24 (3%)
Denmark 22 (3%)
Turkiye 21 (2%)
Philippines 21 (2%)
Portugal 20 (2%)
Unknown 18 (2%)
Australia 16 (2%)
France 16 (2%)
China 15 (2%)
Canada 12 (1%)
Indonesia 11 (1%)
Taiwan (China) 11 (1%)
Brazil 10 (1%)
Belgium 8 (1%)
Japan 8 (1%)
Austria 8 (1%)
Malaysia 7 (1%)
Nigeria 6 (1%)
Pakistan 6 (1%)
Lithuania 6 (1%)
Hong Kong (China) 6 (1%)
Switzerland 5 (1%)
South Korea 5 (1%)
Spain 5 (1%)
Peru 4 (0%)
United Arab Emirates 3 (0%)
Romania 3 (0%)
Sri Lanka 3 (0%)
Egypt 3 (0%)
Singapore 3 (0%)
Iran 3 (0%)
Mexico 3 (0%)
Thailand 2 (0%)
Viet Nam 2 (0%)
South Africa 2 (0%)
Russian Federation 2 (0%)
Cyprus 2 (0%)
Iraq 2 (0%)
Argentina 2 (0%)
Brunei Darussalam 1 (0%)
Finland 1 (0%)
Moldova, The Republic of 1 (0%)
Israel 1 (0%)
Botswana 1 (0%)
Kenya 1 (0%)
New Zealand 1 (0%)
Hungary 1 (0%)
Ukraine 1 (0%)
Greece 1 (0%)
Bosnia and Herzegovina 1 (0%)
Guadeloupe 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Fri Aug 1 08:40:12 2025