LUP Statistics
Record
- Title
- A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Moane, Peter; Galkin, Vladislav; Solmi, Alessandro
- Department/s
- Department of Business Administration
- In LUP since
- 2020-11-13
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