LUP Statistics
Record
- Title
- Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Arfwedson, Rebecca
- Department/s
- Department of Strategic Communication
- In LUP since
- 2021-07-01
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