LUP Statistics
Record
- Title
- Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Svensson, Lovisa; Dirksz, Lorenzo
- Department/s
- Department of Business Administration
- In LUP since
- 2021-06-29
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