LUP Statistics
Record
- Title
- The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Do, Felicia; Caplet, Théo
- Department/s
- Department of Business Administration
- In LUP since
- 2021-06-29
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