LUP Statistics
Record
- Title
- Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Kersten, Eileen Marlena; Brinkhof, Lieke Theadora Adriana
- Department/s
- Department of Business Administration
- In LUP since
- 2021-06-29
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