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Record
Title
Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
Type
Student Paper
Publ. year
2021
Author/s
Brishammar, Johan; Eriksson, Pernilla
Department/s
Department of Business Administration
In LUP since
2021-06-29
Downloads

Total This Year This Month
360 124 3
Downloads per country

Sweden 84 (24%)
United States of America 71 (20%)
China 18 (5%)
Germany 16 (4%)
United Kingdom of Great Britain and Northern Ireland 16 (4%)
Malaysia 15 (4%)
Unknown 14 (4%)
Philippines 13 (4%)
Indonesia 10 (3%)
Austria 8 (2%)
France 6 (2%)
South Korea 6 (2%)
Canada 5 (1%)
Taiwan (China) 5 (1%)
Mexico 4 (1%)
Viet Nam 4 (1%)
Belgium 4 (1%)
Turkiye 4 (1%)
Finland 4 (1%)
Singapore 4 (1%)
Hong Kong (China) 4 (1%)
India 4 (1%)
Pakistan 4 (1%)
Lithuania 3 (1%)
Czechia 3 (1%)
Ireland 2 (1%)
Denmark 2 (1%)
Russian Federation 2 (1%)
Netherlands (Kingdom of the) 2 (1%)
South Africa 2 (1%)
Italy 2 (1%)
Kenya 2 (1%)
Jordan 1 (0%)
Japan 1 (0%)
Thailand 1 (0%)
Kuwait 1 (0%)
Macao 1 (0%)
Ethiopia 1 (0%)
Nigeria 1 (0%)
Yemen 1 (0%)
Iran 1 (0%)
Brazil 1 (0%)
Morocco 1 (0%)
Slovenia 1 (0%)
Zimbabwe 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Sep 17 08:47:40 2024