LUP Statistics
Record
- Title
- Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Brishammar, Johan; Eriksson, Pernilla
- Department/s
- Department of Business Administration
- In LUP since
- 2021-06-29
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