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Record
Title
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
Type
Student Paper
Publ. year
2021
Author/s
Demangeot, May
Department/s
Department of Strategic Communication
In LUP since
2021-07-01
Downloads

Total This Year This Month
2656 618 28
Downloads per country

United Kingdom of Great Britain and Northern Ireland 669 (25%)
United States of America 451 (17%)
India 253 (10%)
Germany 104 (4%)
Sweden 101 (4%)
Italy 95 (4%)
Pakistan 60 (2%)
China 60 (2%)
Netherlands (Kingdom of the) 52 (2%)
France 52 (2%)
Spain 47 (2%)
Australia 41 (2%)
Hong Kong (China) 38 (1%)
Malaysia 37 (1%)
Ireland 33 (1%)
Canada 30 (1%)
Denmark 27 (1%)
Russian Federation 24 (1%)
Indonesia 23 (1%)
Kenya 21 (1%)
Viet Nam 19 (1%)
Nigeria 19 (1%)
South Korea 19 (1%)
Greece 19 (1%)
Unknown 18 (1%)
Czechia 18 (1%)
Singapore 18 (1%)
Taiwan (China) 16 (1%)
Switzerland 15 (1%)
Egypt 14 (1%)
Philippines 14 (1%)
Poland 14 (1%)
Thailand 14 (1%)
Romania 13 (0%)
Japan 11 (0%)
United Arab Emirates 10 (0%)
Belgium 9 (0%)
Sri Lanka 9 (0%)
South Africa 9 (0%)
Turkiye 9 (0%)
Finland 8 (0%)
Portugal 8 (0%)
Norway 7 (0%)
Brazil 7 (0%)
Uzbekistan 7 (0%)
Morocco 7 (0%)
Bangladesh 6 (0%)
Nepal 6 (0%)
Iran 6 (0%)
Austria 5 (0%)
Mexico 5 (0%)
Ukraine 5 (0%)
Bulgaria 5 (0%)
Lebanon 4 (0%)
Peru 4 (0%)
Qatar 3 (0%)
New Zealand 3 (0%)
Serbia 3 (0%)
Estonia 3 (0%)
Jordan 3 (0%)
Botswana 2 (0%)
Belarus 2 (0%)
Macao 2 (0%)
Mauritius 2 (0%)
Syrian Arab Republic 2 (0%)
Lithuania 2 (0%)
Saudi Arabia 2 (0%)
Macedonia 2 (0%)
Kuwait 2 (0%)
Colombia 2 (0%)
Slovenia 2 (0%)
Tanzania, the United Republic of 2 (0%)
Myanmar 1 (0%)
Tunisia 1 (0%)
Saint Vincent and the Grenadines 1 (0%)
Argentina 1 (0%)
Malta 1 (0%)
Zambia 1 (0%)
Armenia 1 (0%)
Cote d'Ivoire 1 (0%)
Bolivia 1 (0%)
Turkmenistan 1 (0%)
Cyprus 1 (0%)
Ghana 1 (0%)
Tajikistan 1 (0%)
Slovakia 1 (0%)
Israel 1 (0%)
Luxembourg 1 (0%)
Kazakhstan 1 (0%)
Bosnia and Herzegovina 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Aug 16 08:39:21 2025