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Record
Title
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
Type
Student Paper
Publ. year
2021
Author/s
Demangeot, May
Department/s
Department of Strategic Communication
In LUP since
2021-07-01
Downloads

Total This Year This Month
2854 816 13
Downloads per country

United Kingdom of Great Britain and Northern Ireland 683 (25%)
United States of America 481 (17%)
India 258 (9%)
Germany 106 (4%)
Sweden 102 (4%)
Italy 101 (4%)
China 64 (2%)
Pakistan 60 (2%)
France 56 (2%)
Netherlands (Kingdom of the) 55 (2%)
Spain 47 (2%)
Australia 42 (2%)
Malaysia 38 (1%)
Hong Kong (China) 38 (1%)
Ireland 36 (1%)
Canada 35 (1%)
Denmark 27 (1%)
Russian Federation 24 (1%)
South Korea 24 (1%)
Indonesia 23 (1%)
Kenya 23 (1%)
Unknown 20 (1%)
Viet Nam 20 (1%)
Greece 19 (1%)
Czechia 19 (1%)
Nigeria 19 (1%)
Egypt 18 (1%)
Singapore 18 (1%)
Poland 16 (1%)
Philippines 16 (1%)
Taiwan (China) 16 (1%)
Switzerland 15 (1%)
Thailand 15 (1%)
Romania 14 (1%)
United Arab Emirates 13 (0%)
South Africa 12 (0%)
Turkiye 12 (0%)
Japan 11 (0%)
Belgium 10 (0%)
Brazil 9 (0%)
Sri Lanka 9 (0%)
Finland 8 (0%)
Portugal 8 (0%)
Norway 7 (0%)
Morocco 7 (0%)
Uzbekistan 7 (0%)
Iran 6 (0%)
Nepal 6 (0%)
Bangladesh 6 (0%)
Bulgaria 6 (0%)
Austria 5 (0%)
Mexico 5 (0%)
Peru 5 (0%)
Ukraine 5 (0%)
Lebanon 4 (0%)
Croatia 4 (0%)
Estonia 3 (0%)
Serbia 3 (0%)
Jordan 3 (0%)
New Zealand 3 (0%)
Qatar 3 (0%)
Kuwait 2 (0%)
Lithuania 2 (0%)
Colombia 2 (0%)
Belarus 2 (0%)
Syrian Arab Republic 2 (0%)
Botswana 2 (0%)
Tanzania, the United Republic of 2 (0%)
Macedonia 2 (0%)
Saudi Arabia 2 (0%)
Macao 2 (0%)
Slovenia 2 (0%)
Mauritius 2 (0%)
Zambia 1 (0%)
Tajikistan 1 (0%)
Ghana 1 (0%)
Slovakia 1 (0%)
Myanmar 1 (0%)
Kazakhstan 1 (0%)
Bolivia 1 (0%)
Argentina 1 (0%)
Oman 1 (0%)
Luxembourg 1 (0%)
Armenia 1 (0%)
Cyprus 1 (0%)
Hungary 1 (0%)
Malta 1 (0%)
Tunisia 1 (0%)
Saint Vincent and the Grenadines 1 (0%)
Algeria 1 (0%)
Bosnia and Herzegovina 1 (0%)
Israel 1 (0%)
Turkmenistan 1 (0%)
Cote d'Ivoire 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Nov 19 08:29:22 2025