LUP Statistics

Record

Title

Leveraging brand co-creation in a digital era: An IKEA case study

Type

Student Paper

Publ. year

2021

Author/s

Örnhem, Julia; Weir, Sophie; Karlsson, Jesper

Department/s

Department of Business Administration

In LUP since

2021-11-15

Total	This Year	This Month
1356	605	4

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Sweden	110 (8%)
Germany	48 (4%)
India	47 (4%)
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China	40 (3%)
Netherlands (Kingdom of the)	33 (3%)
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