LUP Statistics

Record

Title

Leveraging brand co-creation in a digital era: An IKEA case study

Type

Student Paper

Publ. year

2021

Author/s

Örnhem, Julia; Weir, Sophie; Karlsson, Jesper

Department/s

Department of Business Administration

In LUP since

2021-11-15

Total	This Year	This Month
1246	495	4

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Sweden	108 (9%)
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China	39 (3%)
Netherlands (Kingdom of the)	32 (3%)
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