LUP Statistics
Record
- Title
- Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Brattström, James; Röken, Hugo; Welander, Hanna
- Department/s
- Department of Business Administration
- In LUP since
- 2021-12-07
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