LUP Statistics

Record

Title

Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication

Type

Student Paper

Publ. year

2022

Author/s

Winnenburg, Lisa

Department/s

Department of Strategic Communication

In LUP since

2022-06-27

Total	This Year	This Month
1357	180	8

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United States of America	296 (22%)
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India	101 (7%)
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South Africa	47 (3%)
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