LUP Statistics
Record
- Title
- Virtual influencers come to the rescue? A quantitative study exploring consumer purchase intentions based on their perceived credibility of virtual influencers, with the mediating role of taste leadership
- Type
- Student Paper
- Publ. year
- 2022
- Author/s
- Tameu, Louelle; Xie, Yimei
- Department/s
- Department of Business Administration
- In LUP since
- 2022-06-28
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