LUP Statistics
Record
- Title
- Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
- Type
- Student Paper
- Publ. year
- 2022
- Author/s
- Hägg, Louise; Andersson, Louise
- Department/s
- Department of Business Administration
- In LUP since
- 2022-06-28
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