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Record
Title
Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
Type
Student Paper
Publ. year
2022
Author/s
Hägg, Louise; Andersson, Louise
Department/s
Department of Business Administration
In LUP since
2022-06-28
Downloads

Total This Year This Month
227 80 13
Downloads per country

United States of America 78 (35%)
Sweden 72 (32%)
Unknown 16 (7%)
Spain 9 (4%)
Netherlands (Kingdom of the) 7 (3%)
Germany 6 (3%)
Denmark 5 (2%)
Philippines 5 (2%)
China 4 (2%)
Hong Kong (China) 3 (1%)
Finland 3 (1%)
Japan 2 (1%)
Switzerland 2 (1%)
Australia 2 (1%)
Bangladesh 2 (1%)
United Kingdom of Great Britain and Northern Ireland 2 (1%)
Indonesia 2 (1%)
Austria 1 (0%)
Brazil 1 (0%)
Macedonia 1 (0%)
India 1 (0%)
France 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Jul 27 08:29:52 2025