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Record
Title
Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
Type
Student Paper
Publ. year
2022
Author/s
Garcia Raffo, Andrés Emilio; Kjellander, Niklas
Department/s
Department of Business Administration
In LUP since
2022-11-08
Downloads

Total This Year This Month
70 31 0
Downloads per country
United States of America 19 (28%)
Sweden 14 (21%)
Unknown 6 (9%)
Germany 4 (6%)
United Kingdom of Great Britain and Northern Ireland 4 (6%)
China 4 (6%)
Hong Kong (China) 2 (3%)
South Korea 2 (3%)
Canada 2 (3%)
New Zealand 1 (1%)
Portugal 1 (1%)
Russian Federation 1 (1%)
Indonesia 1 (1%)
Bangladesh 1 (1%)
Singapore 1 (1%)
Greece 1 (1%)
Pakistan 1 (1%)
Turkiye 1 (1%)
Nigeria 1 (1%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Dec 8 08:30:07 2025