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Record
Title
The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case
Type
Student Paper
Publ. year
2022
Author/s
Kullenberg, Rebecka; Ellqvist, Felix; Kisling, Nicholas-Joel
Department/s
Department of Business Administration
In LUP since
2022-11-08
Downloads

Total This Year This Month
1143 456 0
Downloads per country

United States of America 218 (20%)
Germany 122 (11%)
South Africa 60 (5%)
Ireland 51 (5%)
India 49 (4%)
France 45 (4%)
Viet Nam 42 (4%)
United Kingdom of Great Britain and Northern Ireland 40 (4%)
Sweden 39 (4%)
Spain 35 (3%)
Netherlands (Kingdom of the) 33 (3%)
Denmark 30 (3%)
Italy 25 (2%)
Unknown 21 (2%)
Czechia 21 (2%)
Poland 15 (1%)
Australia 15 (1%)
Canada 12 (1%)
Switzerland 11 (1%)
Romania 11 (1%)
Hungary 10 (1%)
Belgium 10 (1%)
China 10 (1%)
Turkiye 9 (1%)
Hong Kong (China) 9 (1%)
Portugal 8 (1%)
Indonesia 8 (1%)
Japan 7 (1%)
Austria 6 (1%)
Singapore 6 (1%)
Malaysia 6 (1%)
Kenya 6 (1%)
Macedonia 5 (0%)
Estonia 5 (0%)
Russian Federation 5 (0%)
Latvia 5 (0%)
Philippines 4 (0%)
Peru 4 (0%)
Ukraine 4 (0%)
Lithuania 4 (0%)
Namibia 4 (0%)
Thailand 4 (0%)
Zimbabwe 4 (0%)
Brazil 4 (0%)
Azerbaijan 3 (0%)
Slovenia 3 (0%)
Albania 3 (0%)
Colombia 3 (0%)
Slovakia 3 (0%)
Finland 3 (0%)
Mexico 3 (0%)
Norway 3 (0%)
South Korea 2 (0%)
Zambia 2 (0%)
Bulgaria 2 (0%)
Saudi Arabia 2 (0%)
Taiwan (China) 2 (0%)
Egypt 2 (0%)
Mongolia 2 (0%)
New Zealand 2 (0%)
Armenia 1 (0%)
Luxembourg 1 (0%)
Ecuador 1 (0%)
Lebanon 1 (0%)
Chile 1 (0%)
Eswatini 1 (0%)
Bahrain 1 (0%)
Croatia 1 (0%)
Georgia 1 (0%)
Morocco 1 (0%)
Israel 1 (0%)
Argentina 1 (0%)
Andorra 1 (0%)
Oman 1 (0%)
Greece 1 (0%)
Uruguay 1 (0%)
Iceland 1 (0%)
Cameroon 1 (0%)
Dominican Republic 1 (0%)
Uzbekistan 1 (0%)
Lao People's Democratic Republic 1 (0%)
Nigeria 1 (0%)
Uganda 1 (0%)
Costa Rica 1 (0%)
Cuba 1 (0%)
Bangladesh 1 (0%)
Isle of Man 1 (0%)
Sri Lanka 1 (0%)
Cyprus 1 (0%)
United Arab Emirates 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Dec 1 08:27:54 2025