LUP Statistics

Record

Title

Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

Type

Student Paper

Publ. year

2022

Author/s

Martinsson, Sonya; Svensson, Josefine; Jönsson, Rebecca

Department/s

Department of Business Administration

In LUP since

2022-11-08

Total	This Year	This Month
853	22	22

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Sweden	49 (6%)
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