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Record
Title
Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
Type
Student Paper
Publ. year
2022
Author/s
Hüsam, Julia; Bosveld, Julia Herma Cornée Dorothée; Nordmark, Linnéa
Department/s
Department of Business Administration
In LUP since
2022-11-08
Downloads

Total This Year This Month
631 189 4
Downloads per country

United States of America 120 (19%)
India 102 (16%)
United Kingdom of Great Britain and Northern Ireland 66 (11%)
Pakistan 26 (4%)
Sweden 25 (4%)
China 18 (3%)
Germany 15 (2%)
Indonesia 15 (2%)
Viet Nam 15 (2%)
Kenya 13 (2%)
South Africa 13 (2%)
Australia 12 (2%)
Unknown 11 (2%)
Singapore 11 (2%)
Switzerland 10 (2%)
Malaysia 9 (1%)
France 8 (1%)
Netherlands (Kingdom of the) 8 (1%)
Hong Kong (China) 8 (1%)
Canada 7 (1%)
Norway 6 (1%)
Poland 5 (1%)
Italy 5 (1%)
United Arab Emirates 5 (1%)
Philippines 5 (1%)
Taiwan (China) 5 (1%)
Ireland 5 (1%)
Denmark 5 (1%)
Iran 4 (1%)
Hungary 4 (1%)
Nigeria 4 (1%)
Sri Lanka 4 (1%)
Bangladesh 4 (1%)
Turkiye 3 (0%)
Brazil 3 (0%)
Romania 3 (0%)
Egypt 3 (0%)
Algeria 3 (0%)
Russian Federation 3 (0%)
Japan 3 (0%)
Ghana 3 (0%)
Nepal 3 (0%)
Macao 2 (0%)
Myanmar 2 (0%)
Finland 2 (0%)
Luxembourg 2 (0%)
Austria 2 (0%)
Peru 1 (0%)
Spain 1 (0%)
Oman 1 (0%)
Maldives 1 (0%)
Ethiopia 1 (0%)
Cyprus 1 (0%)
Portugal 1 (0%)
Croatia 1 (0%)
Uzbekistan 1 (0%)
Georgia 1 (0%)
Kuwait 1 (0%)
New Zealand 1 (0%)
Belgium 1 (0%)
Latvia 1 (0%)
Thailand 1 (0%)
Bahrain 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Aug 3 08:44:48 2025