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Record
Title
Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
Type
Student Paper
Publ. year
2022
Author/s
Hüsam, Julia; Bosveld, Julia Herma Cornée Dorothée; Nordmark, Linnéa
Department/s
Department of Business Administration
In LUP since
2022-11-08
Downloads

Total This Year This Month
731 289 6
Downloads per country

United States of America 146 (21%)
India 108 (15%)
United Kingdom of Great Britain and Northern Ireland 66 (9%)
Sweden 27 (4%)
Pakistan 27 (4%)
China 19 (3%)
Germany 17 (2%)
Viet Nam 16 (2%)
Indonesia 15 (2%)
South Africa 14 (2%)
Kenya 13 (2%)
Unknown 13 (2%)
Australia 13 (2%)
France 13 (2%)
Poland 13 (2%)
Singapore 12 (2%)
Switzerland 11 (2%)
Hong Kong (China) 10 (1%)
Netherlands (Kingdom of the) 10 (1%)
Norway 9 (1%)
Malaysia 9 (1%)
Canada 9 (1%)
Denmark 7 (1%)
Ireland 7 (1%)
Taiwan (China) 5 (1%)
Italy 5 (1%)
United Arab Emirates 5 (1%)
Philippines 5 (1%)
Sri Lanka 5 (1%)
Bangladesh 4 (1%)
Romania 4 (1%)
Iran 4 (1%)
Hungary 4 (1%)
Nigeria 4 (1%)
Myanmar 3 (0%)
Algeria 3 (0%)
Egypt 3 (0%)
Ghana 3 (0%)
Belgium 3 (0%)
Nepal 3 (0%)
Turkiye 3 (0%)
Finland 3 (0%)
Brazil 3 (0%)
Japan 3 (0%)
Russian Federation 3 (0%)
Luxembourg 2 (0%)
Colombia 2 (0%)
Macao 2 (0%)
Austria 2 (0%)
Ukraine 1 (0%)
Malta 1 (0%)
Bahrain 1 (0%)
New Zealand 1 (0%)
Kuwait 1 (0%)
Spain 1 (0%)
Georgia 1 (0%)
Cyprus 1 (0%)
Ethiopia 1 (0%)
Uzbekistan 1 (0%)
Oman 1 (0%)
Thailand 1 (0%)
Croatia 1 (0%)
Uruguay 1 (0%)
Peru 1 (0%)
Portugal 1 (0%)
South Korea 1 (0%)
Brunei Darussalam 1 (0%)
Latvia 1 (0%)
Maldives 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Nov 19 08:29:22 2025