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Record
Title
Strategic Orientations and Brand Portfolio Management – A FMCG Case Study
Type
Student Paper
Publ. year
2022
Author/s
Hüsam, Julia; Bosveld, Julia Herma Cornée Dorothée; Nordmark, Linnéa
Department/s
Department of Business Administration
In LUP since
2022-11-08
Downloads

Total This Year This Month
765 17 17
Downloads per country

United States of America 162 (22%)
India 110 (15%)
United Kingdom of Great Britain and Northern Ireland 71 (10%)
Pakistan 27 (4%)
Sweden 27 (4%)
China 19 (3%)
Viet Nam 17 (2%)
Germany 17 (2%)
South Africa 15 (2%)
Indonesia 15 (2%)
Poland 14 (2%)
Australia 14 (2%)
France 13 (2%)
Kenya 13 (2%)
Unknown 13 (2%)
Hong Kong (China) 13 (2%)
Singapore 12 (2%)
Switzerland 11 (1%)
Netherlands (Kingdom of the) 10 (1%)
Canada 9 (1%)
Norway 9 (1%)
Malaysia 9 (1%)
Ireland 7 (1%)
Denmark 7 (1%)
Taiwan (China) 5 (1%)
Sri Lanka 5 (1%)
Italy 5 (1%)
Philippines 5 (1%)
United Arab Emirates 5 (1%)
Iran 4 (1%)
Nigeria 4 (1%)
Bangladesh 4 (1%)
Hungary 4 (1%)
Romania 4 (1%)
Brazil 4 (1%)
Finland 3 (0%)
Nepal 3 (0%)
Egypt 3 (0%)
Ghana 3 (0%)
Algeria 3 (0%)
Myanmar 3 (0%)
Belgium 3 (0%)
Russian Federation 3 (0%)
Turkiye 3 (0%)
Japan 3 (0%)
Austria 2 (0%)
Macao 2 (0%)
Luxembourg 2 (0%)
Colombia 2 (0%)
Ukraine 1 (0%)
Cyprus 1 (0%)
Maldives 1 (0%)
Croatia 1 (0%)
Ethiopia 1 (0%)
Oman 1 (0%)
Portugal 1 (0%)
Kuwait 1 (0%)
New Zealand 1 (0%)
Brunei Darussalam 1 (0%)
Bahrain 1 (0%)
Latvia 1 (0%)
Thailand 1 (0%)
Uruguay 1 (0%)
Malta 1 (0%)
South Korea 1 (0%)
Spain 1 (0%)
Peru 1 (0%)
Georgia 1 (0%)
Uzbekistan 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Jan 20 08:38:22 2026