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Record
Title
A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022
Type
Student Paper
Publ. year
2023
Author/s
Larsen, Jenny; Johansson, Astrid
Department/s
Department of Strategic Communication
In LUP since
2023-06-08
Downloads

Total This Year This Month
55 49 3
Downloads per country
Sweden 34 (71%)
United States of America 7 (15%)
Unknown 4 (8%)
Hong Kong (China) 1 (2%)
Poland 1 (2%)
Singapore 1 (2%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Aug 15 10:56:29 2024