LUP Statistics
Record
- Title
- Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Höijer, Hannah; Nordin Kehlmeier, Julia
- Department/s
- Department of Strategic Communication
- In LUP since
- 2023-08-29
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