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Record
Title
Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing
Type
Student Paper
Publ. year
2023
Author/s
Käll, Lovisa; Keller, Ebba
Department/s
Department of Strategic Communication
In LUP since
2023-08-29
Downloads

Total This Year This Month
617 418 2
Downloads per country

United States of America 242 (40%)
Germany 46 (8%)
United Kingdom of Great Britain and Northern Ireland 35 (6%)
Sweden 20 (3%)
Belgium 16 (3%)
France 16 (3%)
India 15 (2%)
Singapore 14 (2%)
Poland 14 (2%)
Hong Kong (China) 12 (2%)
Indonesia 12 (2%)
Australia 11 (2%)
Spain 11 (2%)
Malaysia 9 (1%)
Japan 8 (1%)
China 8 (1%)
Kenya 8 (1%)
Ecuador 8 (1%)
Denmark 8 (1%)
Turkiye 7 (1%)
Italy 7 (1%)
South Korea 7 (1%)
Brazil 7 (1%)
Viet Nam 6 (1%)
Canada 6 (1%)
Unknown 5 (1%)
Czechia 5 (1%)
Switzerland 4 (1%)
Slovakia 4 (1%)
Romania 4 (1%)
Ireland 3 (0%)
Netherlands (Kingdom of the) 3 (0%)
Saudi Arabia 3 (0%)
Morocco 3 (0%)
Peru 2 (0%)
Hungary 2 (0%)
United Arab Emirates 2 (0%)
Bangladesh 2 (0%)
Russian Federation 1 (0%)
Mexico 1 (0%)
Finland 1 (0%)
Kazakhstan 1 (0%)
Tanzania, the United Republic of 1 (0%)
Lebanon 1 (0%)
Taiwan (China) 1 (0%)
South Africa 1 (0%)
Philippines 1 (0%)
Armenia 1 (0%)
Jordan 1 (0%)
Uzbekistan 1 (0%)
Nigeria 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Aug 3 08:44:48 2025