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Record
Title
Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing
Type
Student Paper
Publ. year
2023
Author/s
Käll, Lovisa; Keller, Ebba
Department/s
Department of Strategic Communication
In LUP since
2023-08-29
Downloads

Total This Year This Month
860 7 7
Downloads per country

United States of America 320 (39%)
Germany 54 (7%)
United Kingdom of Great Britain and Northern Ireland 46 (6%)
Malaysia 26 (3%)
Sweden 25 (3%)
France 21 (3%)
Belgium 18 (2%)
Poland 17 (2%)
Singapore 17 (2%)
Australia 16 (2%)
Hong Kong (China) 16 (2%)
India 16 (2%)
Indonesia 14 (2%)
Spain 11 (1%)
Turkiye 9 (1%)
Brazil 9 (1%)
China 9 (1%)
Japan 8 (1%)
Denmark 8 (1%)
Canada 8 (1%)
Kenya 8 (1%)
South Korea 8 (1%)
Ecuador 8 (1%)
Philippines 7 (1%)
Netherlands (Kingdom of the) 7 (1%)
Viet Nam 7 (1%)
Italy 7 (1%)
United Arab Emirates 6 (1%)
Czechia 6 (1%)
Unknown 5 (1%)
Switzerland 5 (1%)
Colombia 4 (0%)
Romania 4 (0%)
Peru 4 (0%)
Ireland 4 (0%)
Slovakia 4 (0%)
Morocco 3 (0%)
Nigeria 3 (0%)
Saudi Arabia 3 (0%)
Latvia 3 (0%)
Malta 3 (0%)
Chile 2 (0%)
Iran 2 (0%)
Ukraine 2 (0%)
Finland 2 (0%)
Armenia 2 (0%)
Croatia 2 (0%)
Pakistan 2 (0%)
Greece 2 (0%)
New Zealand 2 (0%)
Bangladesh 2 (0%)
Hungary 2 (0%)
Argentina 2 (0%)
Taiwan (China) 1 (0%)
Jordan 1 (0%)
Mexico 1 (0%)
Uzbekistan 1 (0%)
Lithuania 1 (0%)
Israel 1 (0%)
Algeria 1 (0%)
Portugal 1 (0%)
South Africa 1 (0%)
Uganda 1 (0%)
Tunisia 1 (0%)
Lebanon 1 (0%)
Russian Federation 1 (0%)
Kazakhstan 1 (0%)
Tanzania, the United Republic of 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Jan 20 08:38:22 2026