LUP Statistics
Record
- Title
- Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Sun, Zehui; Cheng, Xiaoyuan
- Department/s
- Department of Business Administration
- In LUP since
- 2023-06-29
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