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Record
Title
The Underdog Brand Position
Type
Student Paper
Publ. year
2023
Author/s
de Lima, Diogo; Moorhouse, Darragh; Üner, Can
Department/s
Department of Business Administration
In LUP since
2023-06-29
Downloads

Total This Year This Month
1382 22 22
Downloads per country

United States of America 537 (39%)
Sweden 105 (8%)
Australia 65 (5%)
United Kingdom of Great Britain and Northern Ireland 64 (5%)
India 58 (4%)
Unknown 45 (3%)
Germany 42 (3%)
South Africa 31 (2%)
China 29 (2%)
Portugal 28 (2%)
Netherlands (Kingdom of the) 23 (2%)
Indonesia 20 (1%)
Denmark 16 (1%)
Ireland 16 (1%)
Thailand 16 (1%)
Brazil 16 (1%)
Ecuador 15 (1%)
South Korea 14 (1%)
Canada 13 (1%)
Singapore 12 (1%)
Hungary 12 (1%)
Malaysia 11 (1%)
Hong Kong (China) 10 (1%)
Italy 9 (1%)
France 9 (1%)
Taiwan (China) 8 (1%)
Philippines 8 (1%)
Turkiye 7 (1%)
Japan 7 (1%)
Sri Lanka 7 (1%)
Pakistan 7 (1%)
Kenya 6 (0%)
Norway 6 (0%)
Israel 5 (0%)
Romania 5 (0%)
Belgium 5 (0%)
Bangladesh 5 (0%)
Russian Federation 4 (0%)
Peru 4 (0%)
Spain 4 (0%)
Viet Nam 4 (0%)
Switzerland 4 (0%)
Jordan 4 (0%)
Mexico 4 (0%)
Greece 3 (0%)
Botswana 3 (0%)
Saudi Arabia 3 (0%)
Iraq 2 (0%)
Finland 2 (0%)
Uzbekistan 2 (0%)
Ethiopia 2 (0%)
Uganda 2 (0%)
Nigeria 2 (0%)
Egypt 2 (0%)
Colombia 2 (0%)
New Zealand 2 (0%)
United Arab Emirates 2 (0%)
Iran 1 (0%)
Guatemala 1 (0%)
Libya 1 (0%)
Bolivia 1 (0%)
Kazakhstan 1 (0%)
Tunisia 1 (0%)
Mongolia 1 (0%)
Morocco 1 (0%)
Austria 1 (0%)
Cayman Islands 1 (0%)
Chile 1 (0%)
Albania 1 (0%)
South Sudan 1 (0%)
Poland 1 (0%)
Antigua and Barbuda 1 (0%)
Barbados 1 (0%)
Ukraine 1 (0%)
Myanmar 1 (0%)
Czechia 1 (0%)
Senegal 1 (0%)
Slovenia 1 (0%)
Croatia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Jan 27 08:39:59 2026