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Record
Title
The Underdog Brand Position
Type
Student Paper
Publ. year
2023
Author/s
de Lima, Diogo; Moorhouse, Darragh; Üner, Can
Department/s
Department of Business Administration
In LUP since
2023-06-29
Downloads

Total This Year This Month
1176 302 59
Downloads per country

United States of America 416 (36%)
Sweden 100 (9%)
Australia 65 (6%)
United Kingdom of Great Britain and Northern Ireland 57 (5%)
India 55 (5%)
Germany 42 (4%)
Unknown 41 (4%)
South Africa 31 (3%)
China 25 (2%)
Netherlands (Kingdom of the) 22 (2%)
Portugal 21 (2%)
Indonesia 19 (2%)
Thailand 16 (1%)
Ireland 16 (1%)
Denmark 15 (1%)
South Korea 13 (1%)
Hungary 12 (1%)
Malaysia 11 (1%)
Canada 11 (1%)
Brazil 9 (1%)
Hong Kong (China) 8 (1%)
Philippines 8 (1%)
Taiwan (China) 8 (1%)
Italy 8 (1%)
France 7 (1%)
Sri Lanka 7 (1%)
Singapore 7 (1%)
Japan 7 (1%)
Pakistan 7 (1%)
Kenya 6 (1%)
Turkiye 6 (1%)
Norway 5 (0%)
Bangladesh 5 (0%)
Belgium 5 (0%)
Romania 4 (0%)
Mexico 4 (0%)
Peru 4 (0%)
Israel 4 (0%)
Jordan 4 (0%)
Viet Nam 3 (0%)
Saudi Arabia 3 (0%)
Botswana 3 (0%)
Greece 3 (0%)
Russian Federation 3 (0%)
Spain 3 (0%)
Switzerland 3 (0%)
Colombia 2 (0%)
Uganda 2 (0%)
Nigeria 2 (0%)
Finland 2 (0%)
Uzbekistan 2 (0%)
Iran 1 (0%)
Slovenia 1 (0%)
Croatia 1 (0%)
Morocco 1 (0%)
Poland 1 (0%)
United Arab Emirates 1 (0%)
Austria 1 (0%)
Bolivia 1 (0%)
Egypt 1 (0%)
Libya 1 (0%)
Ukraine 1 (0%)
Cayman Islands 1 (0%)
South Sudan 1 (0%)
Barbados 1 (0%)
Czechia 1 (0%)
Antigua and Barbuda 1 (0%)
New Zealand 1 (0%)
Mongolia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Jul 28 08:36:58 2025