LUP Statistics
Record
- Title
- Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Allievi, Beatrice Lidia Rosa; Martino, Mariagloria
- Department/s
- Department of Business Administration
- In LUP since
- 2023-06-28
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