LUP Statistics
Record
- Title
- The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Svärdhagen, Alice; Sölvadóttir, Anna Elísabet
- Department/s
- Department of Strategic Communication
- In LUP since
- 2023-06-19
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