LUP Statistics
Record
- Title
- Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Hüsam, Julia; Nordmark, Linnéa
- Department/s
- Department of Business Administration
- In LUP since
- 2023-06-29
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