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Record
Title
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
Type
Student Paper
Publ. year
2023
Author/s
Viloma, Roosa Maria; Junge, Katharina Nadine
Department/s
Department of Business Administration
In LUP since
2023-06-29
Downloads

Total This Year This Month
1458 1066 29
Downloads per country

United States of America 618 (46%)
United Kingdom of Great Britain and Northern Ireland 183 (14%)
India 71 (5%)
Sweden 35 (3%)
Viet Nam 35 (3%)
Germany 34 (3%)
Philippines 31 (2%)
France 22 (2%)
Australia 18 (1%)
Netherlands (Kingdom of the) 16 (1%)
China 16 (1%)
Malaysia 15 (1%)
Ireland 15 (1%)
Unknown 15 (1%)
United Arab Emirates 14 (1%)
Indonesia 14 (1%)
Singapore 14 (1%)
South Africa 13 (1%)
Pakistan 12 (1%)
Canada 12 (1%)
Spain 10 (1%)
Hong Kong (China) 8 (1%)
Japan 7 (1%)
Russian Federation 7 (1%)
Czechia 7 (1%)
Switzerland 7 (1%)
Italy 7 (1%)
Nepal 7 (1%)
Croatia 6 (0%)
Belgium 5 (0%)
South Korea 5 (0%)
Denmark 4 (0%)
Egypt 4 (0%)
Hungary 4 (0%)
Turkiye 3 (0%)
Thailand 3 (0%)
Taiwan (China) 3 (0%)
Latvia 3 (0%)
Lithuania 3 (0%)
Austria 3 (0%)
Kenya 2 (0%)
Peru 2 (0%)
Slovenia 2 (0%)
Morocco 2 (0%)
Portugal 2 (0%)
New Zealand 2 (0%)
Sri Lanka 2 (0%)
Iran 2 (0%)
Poland 1 (0%)
Belarus 1 (0%)
Ukraine 1 (0%)
Ecuador 1 (0%)
Finland 1 (0%)
Mexico 1 (0%)
Colombia 1 (0%)
Ghana 1 (0%)
Botswana 1 (0%)
Bahrain 1 (0%)
Greece 1 (0%)
Iraq 1 (0%)
Tunisia 1 (0%)
Myanmar 1 (0%)
Azerbaijan 1 (0%)
Moldova, The Republic of 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Dec 24 08:25:38 2025