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Record
Title
Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
Type
Student Paper
Publ. year
2023
Author/s
Viloma, Roosa Maria; Junge, Katharina Nadine
Department/s
Department of Business Administration
In LUP since
2023-06-29
Downloads

Total This Year This Month
820 428 38
Downloads per country

United States of America 226 (28%)
United Kingdom of Great Britain and Northern Ireland 171 (21%)
India 64 (8%)
Sweden 32 (4%)
Viet Nam 29 (4%)
Philippines 26 (3%)
Germany 22 (3%)
France 18 (2%)
Unknown 15 (2%)
Netherlands (Kingdom of the) 14 (2%)
Malaysia 14 (2%)
Ireland 12 (1%)
Singapore 12 (1%)
Australia 12 (1%)
China 12 (1%)
Pakistan 11 (1%)
South Africa 10 (1%)
Indonesia 10 (1%)
United Arab Emirates 9 (1%)
Canada 8 (1%)
Italy 7 (1%)
Nepal 7 (1%)
Czechia 7 (1%)
Spain 7 (1%)
Croatia 6 (1%)
Hong Kong (China) 6 (1%)
Russian Federation 5 (1%)
Switzerland 5 (1%)
Denmark 4 (0%)
Lithuania 3 (0%)
Japan 3 (0%)
Egypt 2 (0%)
Taiwan (China) 2 (0%)
Kenya 2 (0%)
Thailand 2 (0%)
Belgium 2 (0%)
Austria 2 (0%)
Morocco 2 (0%)
Peru 2 (0%)
Slovenia 2 (0%)
Colombia 1 (0%)
Ghana 1 (0%)
Iraq 1 (0%)
Bahrain 1 (0%)
Botswana 1 (0%)
Tunisia 1 (0%)
Finland 1 (0%)
Moldova, The Republic of 1 (0%)
Turkiye 1 (0%)
Sri Lanka 1 (0%)
New Zealand 1 (0%)
Myanmar 1 (0%)
Ecuador 1 (0%)
Greece 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Jul 26 08:41:13 2025