LUP Statistics
Record
- Title
- Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Viloma, Roosa Maria; Junge, Katharina Nadine
- Department/s
- Department of Business Administration
- In LUP since
- 2023-06-29
Downloads
Total | This Year | This Month |
41 | 35 | 13 |
Sweden | 15 (43%) |
Unknown | 11 (31%) |
Denmark | 4 (11%) |
United States of America | 2 (6%) |
Hong Kong (China) | 1 (3%) |
Slovenia | 1 (3%) |
Italy | 1 (3%) |