LUP Statistics
Record
- Title
- An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Lu, Huihao; Zheng, Yating
- Department/s
- Department of Business Administration
- In LUP since
- 2023-06-29
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