LUP Statistics
Record
- Title
- The role of customer-based brand equity in the direct-to-consumer business model
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Stahl, Lara; Dardeau, Elsa; Joubert, Paul
- Department/s
- Department of Business Administration
- In LUP since
- 2024-03-11
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