LUP Statistics

Record

Title

When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies

Type

Student Paper

Publ. year

2023

Author/s

Persson, Ellen; Stenkil, Emma; Ohlson, Petra

Department/s

Department of Business Administration

In LUP since

2024-03-11

Total	This Year	This Month
1795	1291	29

Downloads per country

United States of America	596 (36%)
United Kingdom of Great Britain and Northern Ireland	132 (8%)
Germany	70 (4%)
Canada	56 (3%)
China	46 (3%)
Netherlands (Kingdom of the)	42 (3%)
Italy	41 (2%)
Singapore	33 (2%)
Portugal	31 (2%)
France	30 (2%)
Ireland	29 (2%)
Denmark	29 (2%)
Sweden	28 (2%)
Peru	28 (2%)
Spain	28 (2%)
Australia	26 (2%)
Switzerland	26 (2%)
Kenya	25 (2%)
Philippines	23 (1%)
India	22 (1%)
South Korea	19 (1%)
Poland	16 (1%)
Turkiye	15 (1%)
Belgium	14 (1%)
Romania	13 (1%)
Indonesia	13 (1%)
Russian Federation	12 (1%)
Hong Kong (China)	12 (1%)
Thailand	11 (1%)
Brazil	10 (1%)
Argentina	9 (1%)
United Arab Emirates	9 (1%)
Malaysia	8 (0%)
Viet Nam	8 (0%)
Colombia	7 (0%)
Egypt	7 (0%)
Uruguay	7 (0%)
Croatia	7 (0%)
Mexico	7 (0%)
Czechia	6 (0%)
Israel	6 (0%)
Trinidad and Tobago	5 (0%)
Greece	5 (0%)
Japan	5 (0%)
Taiwan (China)	5 (0%)
Finland	5 (0%)
Unknown	4 (0%)
Sri Lanka	4 (0%)
South Africa	3 (0%)
Iran	3 (0%)
New Zealand	3 (0%)
Hungary	3 (0%)
Austria	3 (0%)
Malta	3 (0%)
Chile	3 (0%)
Estonia	3 (0%)
Pakistan	3 (0%)
Slovakia	2 (0%)
Azerbaijan	2 (0%)
Cyprus	2 (0%)
Norway	2 (0%)
Ukraine	2 (0%)
Guatemala	2 (0%)
Seychelles	1 (0%)
Qatar	1 (0%)
Belarus	1 (0%)
Nepal	1 (0%)
Lebanon	1 (0%)
Georgia	1 (0%)
Tunisia	1 (0%)
Fiji	1 (0%)
Ghana	1 (0%)
Monaco	1 (0%)
Cabo Verde	1 (0%)
Cote d'Ivoire	1 (0%)
Kuwait	1 (0%)
Afghanistan	1 (0%)
Bulgaria	1 (0%)
Nigeria	1 (0%)
Ecuador	1 (0%)
Maldives	1 (0%)