LUP Statistics
Record
- Title
- When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Persson, Ellen; Stenkil, Emma; Ohlson, Petra
- Department/s
- Department of Business Administration
- In LUP since
- 2024-03-11
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