LUP Statistics
Record
- Title
- What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Papangeli, Dimitra; Martell, Ella; Sorle, Michaela
- Department/s
- Department of Business Administration
- In LUP since
- 2024-03-11
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