LUP Statistics
Record
- Title
- The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience
- Type
- Student Paper
- Publ. year
- 2023
- Author/s
- Gasienica, Karol; Markkanen, Tuuli Maria; Wasserfaller, Elisa Paulina
- Department/s
- Department of Business Administration
- In LUP since
- 2024-03-11
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