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Record
Title
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
Type
Student Paper
Publ. year
2024
Author/s
Siriehová, Tamara
Department/s
Department of Strategic Communication
In LUP since
2024-04-11
Downloads

Total This Year This Month
171 171 12
Downloads per country

Sweden 35 (100%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Aug 14 10:30:14 2024