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Record
Title
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
Type
Student Paper
Publ. year
2024
Author/s
Siriehová, Tamara
Department/s
Department of Strategic Communication
In LUP since
2024-04-11
Downloads

Total This Year This Month
1203 82 32
Downloads per country

United States of America 404 (35%)
United Kingdom of Great Britain and Northern Ireland 257 (23%)
India 64 (6%)
Sweden 51 (4%)
Germany 27 (2%)
France 24 (2%)
Kenya 24 (2%)
China 19 (2%)
Ireland 18 (2%)
Unknown 18 (2%)
Pakistan 18 (2%)
Italy 16 (1%)
Netherlands (Kingdom of the) 12 (1%)
Spain 11 (1%)
Malaysia 11 (1%)
Hong Kong (China) 10 (1%)
Canada 9 (1%)
Indonesia 9 (1%)
Australia 9 (1%)
Bangladesh 9 (1%)
South Korea 8 (1%)
Singapore 7 (1%)
South Africa 7 (1%)
Nigeria 5 (0%)
Viet Nam 5 (0%)
Nepal 5 (0%)
Switzerland 5 (0%)
Russian Federation 4 (0%)
Philippines 4 (0%)
Belgium 4 (0%)
Japan 3 (0%)
Denmark 3 (0%)
Poland 3 (0%)
Ethiopia 3 (0%)
Romania 3 (0%)
Norway 3 (0%)
Portugal 3 (0%)
Sri Lanka 2 (0%)
Argentina 2 (0%)
Brazil 2 (0%)
Egypt 2 (0%)
Lithuania 2 (0%)
Latvia 2 (0%)
Taiwan (China) 2 (0%)
New Zealand 2 (0%)
Austria 2 (0%)
Ecuador 2 (0%)
Turkiye 1 (0%)
Greece 1 (0%)
Morocco 1 (0%)
Chile 1 (0%)
Panama 1 (0%)
Hungary 1 (0%)
Serbia 1 (0%)
Estonia 1 (0%)
Czechia 1 (0%)
Slovakia 1 (0%)
Ghana 1 (0%)
Thailand 1 (0%)
Luxembourg 1 (0%)
Zimbabwe 1 (0%)
Dominican Republic 1 (0%)
Botswana 1 (0%)
Mexico 1 (0%)
Samoa 1 (0%)
Bulgaria 1 (0%)
Iran 1 (0%)
Israel 1 (0%)
Trinidad and Tobago 1 (0%)
Seychelles 1 (0%)
United Arab Emirates 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Feb 14 08:51:39 2026