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Record
Title
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
Type
Student Paper
Publ. year
2024
Author/s
Siriehová, Tamara
Department/s
Department of Strategic Communication
In LUP since
2024-04-11
Downloads

Total This Year This Month
850 575 0
Downloads per country

United States of America 280 (33%)
United Kingdom of Great Britain and Northern Ireland 201 (24%)
Sweden 46 (5%)
India 45 (5%)
Kenya 23 (3%)
Germany 22 (3%)
France 21 (2%)
Unknown 18 (2%)
China 17 (2%)
Pakistan 15 (2%)
Spain 11 (1%)
Italy 10 (1%)
Hong Kong (China) 9 (1%)
Australia 9 (1%)
Indonesia 9 (1%)
Canada 9 (1%)
South Korea 8 (1%)
Ireland 8 (1%)
Netherlands (Kingdom of the) 8 (1%)
Malaysia 7 (1%)
Bangladesh 6 (1%)
Singapore 5 (1%)
Philippines 4 (0%)
Nigeria 4 (0%)
Switzerland 4 (0%)
Romania 3 (0%)
Nepal 3 (0%)
Russian Federation 3 (0%)
Portugal 3 (0%)
Poland 3 (0%)
Denmark 3 (0%)
Taiwan (China) 2 (0%)
Ethiopia 2 (0%)
Japan 2 (0%)
Austria 2 (0%)
Belgium 2 (0%)
Latvia 2 (0%)
Viet Nam 2 (0%)
Lithuania 2 (0%)
South Africa 1 (0%)
Morocco 1 (0%)
Ghana 1 (0%)
Chile 1 (0%)
Mexico 1 (0%)
Samoa 1 (0%)
Dominican Republic 1 (0%)
Iran 1 (0%)
Czechia 1 (0%)
Estonia 1 (0%)
United Arab Emirates 1 (0%)
Slovakia 1 (0%)
Turkiye 1 (0%)
Luxembourg 1 (0%)
Israel 1 (0%)
Thailand 1 (0%)
New Zealand 1 (0%)
Egypt 1 (0%)
Zimbabwe 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Jul 31 08:41:05 2025