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Record
Title
Hennessy to Henny: Brand Hijacking
Type
Student Paper
Publ. year
2024
Author/s
Owoturo, Moboluwarin; Fredmark, Ida Xing; Papangeli, Dimitra
Department/s
Department of Business Administration
In LUP since
2024-03-25
Downloads

Total This Year This Month
554 475 46
Downloads per country

United States of America 226 (44%)
Germany 31 (6%)
United Kingdom of Great Britain and Northern Ireland 28 (5%)
China 26 (5%)
Australia 19 (4%)
Sweden 16 (3%)
Italy 15 (3%)
India 13 (3%)
Singapore 13 (3%)
France 11 (2%)
Russian Federation 9 (2%)
Lithuania 9 (2%)
Hong Kong (China) 8 (2%)
Spain 8 (2%)
Seychelles 8 (2%)
Unknown 7 (1%)
Indonesia 7 (1%)
Netherlands (Kingdom of the) 6 (1%)
Poland 5 (1%)
South Africa 5 (1%)
Belgium 5 (1%)
Kenya 4 (1%)
Colombia 4 (1%)
Viet Nam 4 (1%)
Brazil 4 (1%)
Philippines 3 (1%)
Armenia 3 (1%)
Nigeria 3 (1%)
Israel 2 (0%)
Ukraine 2 (0%)
Czechia 2 (0%)
Ireland 2 (0%)
Taiwan (China) 2 (0%)
Macao 1 (0%)
Tanzania, the United Republic of 1 (0%)
United Arab Emirates 1 (0%)
Malaysia 1 (0%)
Norway 1 (0%)
Malta 1 (0%)
Mexico 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Aug 13 08:40:09 2025