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Record
Title
Hennessy to Henny: Brand Hijacking
Type
Student Paper
Publ. year
2024
Author/s
Owoturo, Moboluwarin; Fredmark, Ida Xing; Papangeli, Dimitra
Department/s
Department of Business Administration
In LUP since
2024-03-25
Downloads

Total This Year This Month
649 570 0
Downloads per country

United States of America 271 (45%)
Germany 35 (6%)
China 32 (5%)
United Kingdom of Great Britain and Northern Ireland 31 (5%)
Australia 29 (5%)
France 17 (3%)
Italy 17 (3%)
Sweden 16 (3%)
India 15 (2%)
Singapore 14 (2%)
Lithuania 11 (2%)
Spain 9 (1%)
Russian Federation 9 (1%)
Hong Kong (China) 9 (1%)
Seychelles 8 (1%)
Netherlands (Kingdom of the) 8 (1%)
Indonesia 7 (1%)
Unknown 7 (1%)
Poland 6 (1%)
Viet Nam 5 (1%)
Brazil 5 (1%)
South Africa 5 (1%)
Belgium 5 (1%)
Armenia 4 (1%)
Colombia 4 (1%)
Kenya 4 (1%)
Philippines 3 (0%)
Nigeria 3 (0%)
Ireland 2 (0%)
Israel 2 (0%)
Taiwan (China) 2 (0%)
Ukraine 2 (0%)
Czechia 2 (0%)
Malaysia 1 (0%)
Norway 1 (0%)
Mexico 1 (0%)
Tanzania, the United Republic of 1 (0%)
Malta 1 (0%)
United Arab Emirates 1 (0%)
Macao 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Oct 1 08:55:21 2025